Monthly Parenting Magazine

Absolutely Mama Awards 2018 Results


Thank you to everyone that voted in our first ever Absolutely Mama Awards.

We’re a reader-led magazine and your input is incredibly important to us. Absolutely Mama exists to inspire and provoke conversation among savvy, stylish modern mamas – a diverse bunch of women united in their desire to make the most of their parenting journey – be it exhilarating, puzzling or downright exhausting.

As such, our awards aren’t just a celebration of the products you love; they’re a way of giving you a voice so that the brands who are meeting your needs can see where and how they’re getting it right.

From pregnancy to the early years, from parenting essentials to kidswear and from household name brands to new start-ups, our nominees are leading the way in the parenting world – making the parenting experience easier, more sustainable, more enjoyable or simply more beautiful in their own unique way.

So thanks again to everyone who took part: we appreciate every vote. Scroll down to discover more on our nominees and our winners…


Maternity Wear

Winner: Seraphine

First Runner Up: Isabella Oliver

Second Runner Up: Nine in the Mirror

Childrens’ Fashion

Winner: Jo Jo Maman Bebe

First Runner Up: Fred and Noah

Second Runner Up: Bebe BomBom

Kids’ Designer Fashion

Winner: Alex and Alexa

First Runner Up: Frugi

Second Runner Up: Children Salon

Fashion Accessories

Winner: Jo Jo Maman Bebe

First Runner Up: My 1st Years

Second Runner Up: Nibbling



Winner: Pampers

First Runner Up: Aldi

Second Runner Up: Bamboo Nature


Winner: Bugaboo Fox

First Runner Up: Uppa Baby

Second Runner Up: Micralite

Car Seats

Winner: Joie

First Runner Up: Britax

Second Runner Up: Cosatto

High Chairs

Winner: BabyBjorn

First Runner Up: Chicco

Second Runner Up: Stokke


Winner: Snuz Snuzpod

First Runner Up: Silver Cross

Second Runner Up: Boori

Breast Pumps

Winner: Medela 

First Runner Up: Nuby

Second Runner Up: Elvie

Weaning Products

Winner: Kiddylicious

First Runner Up: Hipp Organic

Second Runner Up: Babease

Baby Food

Winner: Little Freddie

First Runner Up: Piccolo

Second Runner Up: Babease

Kids Food

Winner: Ella’s Kitchen

First Runner Up: Organix

Second Runner Up: Annabel Karmel

Bath Products

Winner: Childs Farm

First Runner Up: Mustela

Second Runner Up: Fifi & Friends

Changing Bags

Winner: Tiba & Marl 

First Runner Up: Jem & Bea

Second Runner Up: Kerikit


Interiors Brand

Winner: Dreams on the Wall

First Runner Up: Nubie

Second Runner Up: Boori

Interiors Product

Winner: Scandiborn

First Runner Up: Toddlekind

Second Runner Up: Hibou Home


Winner: Little Dreamers Photography

First Runner Up: Ribbon and Pearl

Second Runner Up: Helen Bartlett Photography

Toys & Apps

Baby Toys

Winner: Lamaze

First Runner Up: My 1st Years

Second Runner Up: Mama & Belle

Children’s Toys

Winner: SmarTrike

First Runner Up: Le Toy Van

Second Runner Up: Tractor Ted

Baby Apps

Winner: Annabel Karmel

First Runner Up: Let’s Mush

Second Runner Up: Baby Connect

Travel & Adventure

Family Travel Company

Winner: Tots to Travel

First Runner Up: Holiday Tots

Second Runner Up: Away with the Kids

Family Day Out

Winner: Peppa Pig World

First Runner Up: Flip Out

Second Runner Up: Kidzania

Best Health & Lifestyle

Best Maternity Provider

Winner: The Lindo Wing

First Runner Up: The Portland Hospital

Second Runner Up: The Kensington Wing

Gifting for Baby

Winner: Baby Mori

First Runner Up: Prezzy Box

Second Runner Up: Foreo Issa Mikro


Winner: My Haircare

First Runner Up: Skin 689

Second Runner Up: The Perfect V