Every year, the Absolutely Mama Awards celebrate the brands, products and businesses that are making a genuine difference to family life. Chosen by a combination of expert judges and our community of parents, our Gold winners represent the very best across parenting, pregnancy, nursery, travel, fashion and beyond.
From trusted everyday essentials to innovative new ideas, each winner has stood out for its quality, practicality and commitment to supporting modern families. Whether helping parents navigate those early newborn days, making family adventures easier, or creating products that become lifelong favourites, these are the names that have truly earned their place at the top.
We’re delighted to recognise this year’s Gold winners and celebrate the brands that continue to set the benchmark for excellence in parenting.
Gold Winner: Can’t Live Without Parenting Product
WaterWipes
Some products quietly become part of everyday family life, and that’s exactly what WaterWipes has achieved. Winning Gold in our Can’t Live Without Parenting Product category, the brand impressed both our expert judges and Absolutely Mama readers with its commitment to keeping things simple, gentle, and effective.
Parents want products they can trust from day one, particularly when it comes to caring for delicate skin. WaterWipes has built that trust by focusing on a minimal ingredient formula that does exactly what families need without unnecessary extras. Our judges praised the brand for delivering consistent quality and reassurance, offering parents reassurance through a product that has become a staple of everyday family life.
When a product becomes an everyday essential rather than an occasional purchase, it speaks volumes. Reliable, practical, and loved by families across the country, WaterWipes is a thoroughly deserving Absolutely Mama Awards Gold winner.
Gold Winner: Best Baby Carrier
Ergobaby
A baby carrier should make life easier for parents, and Ergobaby continues to set the standard. Taking Gold in our Best Baby Carrier category, the brand stood out for its thoughtful design, exceptional comfort, and long-standing reputation among families.
Our judging panel was impressed by Ergobaby’s focus on ergonomics, supporting healthy positioning for babies while ensuring parents remain comfortable during everyday wear. From newborn cuddles to toddler adventures, the versatility of the range means it grows with families and adapts to different stages of parenting.
Comfort, practicality, and quality are all qualities parents value highly, and Ergobaby delivers on every front. Ergobaby is a worthy Gold winner that continues to earn the trust of parents around the world.
Gold Winner: Best Baby Gift
MORI
Choosing the perfect gift for a new arrival isn’t always easy, but MORI has become a brand families genuinely love to receive. Our judges and readers agreed that the brand deserved Gold in the Best Baby Gift category thanks to its beautiful combination of quality, practicality, and timeless design.
Known for its exceptionally soft fabrics and carefully considered collections, MORI creates gifts that feel both luxurious and useful. Rather than something that’s admired once and packed away, these are everyday essentials designed to be worn, loved, and passed down.
The judges were particularly impressed by the brand’s attention to detail, from the quality of the materials to the thoughtful presentation that makes every gift feel extra special.
Beautifully made and genuinely useful, MORI is a brand that continues to delight new parents, making it a deserving Gold winner.
Gold Winner: Best Baby Skin Range/Product
Mama Bamboo
Winning Gold in our Best Baby Skin Range/Product category, Mama Bamboo impressed our judges with its thoughtful approach to caring for young skin. Combining gentle formulations with a strong focus on sustainability, the brand has found the balance that modern parents are increasingly looking for.
Babies’ skin deserves products that are kind, effective and carefully developed, and Mama Bamboo has built a strong reputation by delivering exactly that. Our judging panel praised the quality of the range and its commitment to creating products designed with both babies and the environment in mind.
The combination of carefully chosen ingredients, everyday practicality and responsible values made Mama Bamboo a clear favourite throughout the judging process. It’s a brand that reflects the priorities of families without compromising on performance, making it a worthy recipient of an Absolutely Mama Awards Gold award.
Gold Winner: Best Brand
CYBEX
Winning Best Brand is no small achievement, but CYBEX proved itself a worthy Gold winner by consistently delivering products that combine innovative design with exceptional functionality.
Across its range, the brand has earned the trust of parents by creating products that don’t ask families to choose between style and practicality. From everyday essentials to premium travel solutions, every detail feels carefully considered, with quality and safety sitting at the heart of each design.
Our expert judges were impressed by the consistency of the brand’s offering and its ability to keep evolving alongside the needs of families.
Strong design, thoughtful engineering, and a genuine understanding of family life make CYBEX a standout brand and a deserving winner of this year’s Gold award.
Gold Winner: Best Children’s Fashion Brand
Emile et Rose
Emile et Rose is known and loved for its beautifully crafted children’s clothing, and this year it takes Gold in our Best Children’s Fashion Brand category.
Our judges loved the brand’s ability to create timeless collections that feel extra special. Delicate details, classic styling, and high-quality fabrics come together in pieces that celebrate childhood without chasing short-lived trends.
From everyday outfits to pieces chosen for special family occasions, Emile et Rose creates clothing that feels elegant, comfortable and made to be treasured. The brand’s attention to craftsmanship and enduring design ensures each collection has a sense of occasion while remaining practical for little ones.
With its unwavering commitment to craftsmanship and enduring style, Emile et Rose remains a much-loved name for families and a thoroughly deserving Gold winner.
Gold Winner: Best Compact Stroller
Joolz
The best compact stroller is one that makes everyday life feel that little bit easier, and that’s exactly why the Joolz Hub² has taken Gold in this year’s awards. Impressing both our expert judges and Absolutely Mama readers, it offers a smart combination of convenience, comfort, and sleek design.
Lightweight, easy to manoeuvre and designed with busy families in mind, the Hub² is equally at home navigating city streets, hopping on public transport, or on holiday travel. Our judges praised how effortlessly it folds away while still delivering the comfort and quality parents expect from a premium stroller.
Beautifully designed and genuinely useful, the Joolz Hub² proves that compact doesn’t have to mean compromising, making it a worthy Gold winner.
Gold Winner: Best Nappy Range
Mama Bamboo
Taking home a second Gold award this year, Mama Bamboo impressed our judging panel with a nappy range that delivers on performance while reflecting the priorities of parents.
When it comes to nappies, reliability is everything. Parents need products they can trust day and night, and Mama Bamboo has built a strong reputation by combining comfort, absorbency and carefully considered materials. Our judges praised the quality of the range and its commitment to creating products with sustainability in mind.
The winning combination of dependable performance and responsible design helped Mama Bamboo stand out in a competitive category. It offers families confidence without asking them to compromise on their values, making it a deserved recipient of this year’s Gold award.
Gold Winner: Best Cot, Crib or Moses Basket
Mokee
Creating a safe, comfortable, and beautifully designed sleep space is one of the biggest priorities for new parents, and Mokee impressed our judges from every angle. Winning Gold in our Best Cot, Crib or Moses Basket category, the brand stood out for its thoughtful craftsmanship and modern design.
The judges praised Mokee’s attention to detail, from the quality of the materials to the practical features that make everyday family life easier. Its nursery furniture combines style with functionality, creating pieces that feel at home in modern family spaces while supporting those important early years.
Balancing beautiful aesthetics with everyday functionality is no easy task, yet Mokee manages it effortlessly. It’s a brand that understands what families need during those important early years, making this Gold award thoroughly deserved.
Gold Winner: Best Feeding/Nursing Product
Dr Brown’s
Feeding can look different for every family, but products that offer reassurance and consistency are always valued. That’s exactly why Dr Brown’s has been awarded Gold in our Best Feeding/Nursing Product category.
For years, the brand has earned the confidence of parents by developing products that support babies through every stage of feeding. Our judging panel recognised Dr Brown’s for its thoughtful approach to design and its commitment to helping make feeding as comfortable and straightforward as possible.
Combining trusted performance with practical innovation, Dr Brown’s continues to support families when they need it most, making it a deserving Gold winner.
Gold Winner: Best for Early Years
The Peaceful Sleep Company
A good night’s sleep can make all the difference to family life, and The Peaceful Sleep Company has built its reputation around helping parents achieve exactly that. This year’s Gold award recognises a brand that has become a trusted source of support for families during the early years.
Our judges were impressed by the company’s thoughtful, child-focused approach and the practical guidance it offers parents navigating sleep routines. Rather than promising quick fixes, The Peaceful Sleep Company focuses on creating healthy, sustainable sleep habits that work for individual families.
Helping parents feel informed, supported, and empowered makes The Peaceful Sleep Company a worthy winner of this year’s Gold award.
Gold Winner: Best Investment
CYBEX
Some baby products are everyday purchases, while others are long-term investments that families rely on for years. CYBEX takes Gold in this category by consistently delivering products that combine premium quality with lasting value.
Our expert judges recognised the brand’s commitment to thoughtful engineering, exceptional safety standards, and beautiful design. Whether choosing a travel system, car seat or stroller, parents know they’re investing in products built to withstand everyday family life without compromising on style.
When quality, innovation, and long-term value come together so successfully, it’s easy to understand why CYBEX has earned this well-deserved Gold award.
Gold Winner: Best Maternity Brand or Product
SKN TO SKN
Pregnancy and motherhood can bring many changes, and skin is often one of the first places those changes are felt. Winning Gold in our Best Maternity Brand or Product category, SKN TO SKN impressed our judges by creating skincare specifically designed to support women through the journey of motherhood.
Developed with the needs of expectant and new mothers in mind, the brand combines expert-led formulations with a clear understanding of the unique skincare concerns that can arise during pregnancy, breastfeeding, and beyond.
Our judges praised SKN TO SKN for creating a dedicated skincare range that helps mothers care for their skin with confidence at a time when routines and ingredient choices can feel overwhelming. The brand’s thoughtful approach and focus on supporting mothers throughout their journey make it a standout in its category.
With beautiful products, a strong sense of purpose and a genuine understanding of what mothers need, SKN TO SKN is a deserving Gold winner.
Gold Winner: Best Mealtime Range or Product
Annabel Karmel
Few names are as closely associated with family mealtimes as Annabel Karmel, making this year’s Gold award particularly well deserved. For decades, the brand has helped parents introduce children to healthy, balanced meals with confidence.
Our judges praised the continued relevance of the range, recognising how it supports busy families with practical solutions that make everyday mealtimes more enjoyable. From recipes to products designed to support different stages of a child’s feeding journey, Annabel Karmel continues to offer trusted guidance for parents.
By making nutritious food approachable without adding unnecessary stress, the brand helps families build positive relationships with food from the very beginning.
Combining expertise, practicality, and a genuine understanding of family life, Annabel Karmel is a worthy Gold winner.
Gold Winner: Best Mum-Led Business
tiba + marl
Building a successful business while raising a family is no small achievement, and tiba + marl continues to inspire with its thoughtful, design-led approach to modern parenting. Winning Gold in our Best Mum-Led Business category, the brand was a clear winner with both our judges and readers alike.
Known for creating beautifully designed parenting bags and accessories, tiba + marl has reimagined everyday essentials with style and functionality in equal measure. Our judges praised the brand’s ability to combine practical features with considered design, creating products that work seamlessly for family life.
Every detail reflects the experience of parents designing for parents, resulting in collections that work just as well beyond the baby years.
With innovation, authenticity, and a clear passion for supporting families, tiba + marl is a thoroughly deserving Gold winner.
Gold Winner: Best Family Travel Brand
Beaverbrook
Family travel is about so much more than simply getting away. It’s about creating memories that everyone will treasure, and Beaverbrook does exactly that. Taking Gold in our Best Family Travel Brand category, it impressed both our judges and readers with its thoughtful approach to luxury family escapes.
The judges were particularly taken by the way Beaverbrook caters for guests of all ages, creating an experience where children feel just as welcome as adults. From imaginative activities to beautiful surroundings and exceptional service, every detail has been carefully considered to help families relax and reconnect.
Creating unforgettable experiences for every generation is no small achievement, making Beaverbrook a very deserving Gold winner.
Gold Winner: Best Nursery/Interiors Product
Shnuggle
Creating a nursery is about combining practicality with comfort, and Shnuggle continues to do that beautifully. Winning Gold in our Best Nursery/Interiors Product category, the brand impressed our judges with products that make everyday parenting simpler while complementing modern family homes.
The judges praised Shnuggle’s thoughtful design philosophy, with products that are intuitive to use, beautifully made and carefully developed around the needs of parents and babies alike. Each piece is created with everyday family life in mind, offering practical solutions without compromising on style.
Rather than creating products that simply look good, Shnuggle focuses on solutions that genuinely improve daily life. That balance of innovation, quality, and design is exactly what made it stand out in this year’s awards. Shnuggle is a deserving Absolutely Mama Awards Gold winner.
Gold Winner: Best Online Retailer
Binky
Shopping for little ones should feel simple, inspiring, and stress free, and Binky has built a loyal following by delivering exactly that. This year’s Gold award recognises an online retailer that has become a trusted destination for modern families.
Our judging panel praised Binky’s carefully curated selection of brands and products, making it easy for parents to discover quality items all in one place. The thoughtful approach to choosing products ensures families can shop with confidence, knowing they are accessing a collection that balances style, practicality and everyday needs.
In a crowded online marketplace, Binky stands out by putting families first and offering a collection that reflects both style and practicality.
For creating an online shopping experience parents genuinely enjoy, Binky is a thoroughly deserving Gold winner.
Gold Winner: Best Parenting Class
Little Prodigies
Supporting children through their earliest stages of development is something every parent values, and Little Prodigies has earned this year’s Gold award by creating classes that are engaging, enriching, and genuinely enjoyable for families.
Our judges were impressed by the carefully planned sessions, which encourage learning through play while nurturing confidence, curiosity and connection. The classes provide children with opportunities to explore, discover and develop new skills in a fun and supportive environment.
Little Prodigies understands that the best classes don’t just benefit children. They also give parents confidence, reassurance, and a sense of community.
That thoughtful approach made Little Prodigies a clear favourite with both our expert panel and readers, earning it a well-deserved Gold award.
Gold Winner: Best Parenting Tech
Owlet
Technology has become an increasingly valuable source of reassurance for new parents, and Owlet continues to lead the way with products designed to provide greater peace of mind. Winning Gold in our Best Parenting Tech category, the brand impressed both judges and readers with its commitment to innovation and family wellbeing.
Our panel recognised the way Owlet combines smart technology with an intuitive user experience, helping parents feel more informed and confident as they navigate life with a newborn. The brand’s focus on creating practical, easy-to-use solutions ensures technology feels like a helpful addition to parenting rather than an added complication.
By making technology feel accessible rather than overwhelming, Owlet has created products that fit naturally into modern family life.
Thoughtfully designed and trusted by parents, Owlet is a worthy recipient of this year’s Gold award.
Gold Winner: Best Toy
Orchard Toys
Play is one of the most important parts of childhood, and Orchard Toys has spent generations proving that learning and fun go hand in hand. This year’s Gold award celebrates a brand that continues to delight families with games and puzzles children return to time and again.
Our judges praised Orchard Toys for creating products that encourage learning through play without ever losing sight of the fun. Whether supporting early literacy, numeracy or problem-solving skills, each game is thoughtfully designed to engage young minds while encouraging creativity and interaction.
With timeless appeal, outstanding educational value, and endless opportunities for shared play, Orchard Toys is a deserving Gold winner.
Gold Winner: Best Travel Products or Systems
Ergobaby
Travelling with young children can be challenging, but the right products make all the difference. Ergobaby has earned Gold in our Best Travel Products or Systems category by creating solutions that help families move through everyday adventures with confidence.
Our judges praised the brand’s focus on comfort, quality and thoughtful design, recognising products that make travelling easier without compromising on support for either parent or child. From day trips to longer journeys, Ergobaby’s versatile range is designed to adapt to the realities of family life.
Ergobaby understands the realities of family life and continues to create products that help parents spend less time worrying about logistics and more time enjoying the journey.
Reliable, practical, and built to last, Ergobaby is a worthy Gold winner once again.
Gold Winner: Best Value for Money
Tutti Bambini
Parents want products that offer lasting quality without stretching the family budget, and Tutti Bambini continues to deliver exactly that. Winning Gold in our Best Value for Money category, the brand impressed both judges and readers with its ability to combine thoughtful design with accessible pricing.
The judges recognised the consistently high standard across the range, praising products that feel well made, practical and designed to support growing families for years to come. Tutti Bambini understands that value is about more than price alone. It is about creating products that offer reliability, functionality and quality that parents can depend on.
The brand proves that affordability doesn’t have to mean compromising on quality or style.
By delivering dependable products that families can trust, the brand has earned this year’s Gold award.
Gold Winner: Most Eco-Friendly Brand
Kit & Kin
Sustainability is becoming an increasingly important consideration for parents, and Kit & Kin has shown that environmentally conscious choices can go hand in hand with exceptional product performance. Taking Gold in our Most Eco-Friendly Brand category, it stood out for its genuine commitment to both families and the planet.
Our judges were impressed by Kit & Kin’s long-standing focus on responsible materials and more sustainable manufacturing, while continuing to deliver products that meet the everyday needs of parents. The brand’s approach demonstrates that making more conscious choices can be practical, accessible and effective for modern family life.
The combination of thoughtful innovation, trusted performance, and a clear environmental commitment made Kit & Kin a standout winner.
It’s a brand that continues to demonstrate that caring for little ones and caring for the world they grow up in can go hand in hand.
