Monthly Parenting Magazine

Absolutely Mama Awards 22 Results

Absolutely Mama Awards 22

Drum roll… you, our loyal readers, and our expert parenting panel here at Absolutely Mama, judged each category we’re excited to finally announce the winners! We would like to say a big thank you to everyone who voted for their favorite brands in the 2022 Absolutely Mama Awards. You can see who won each of the awards below.

Congratulations to all our winners and big thank you to all the brands who took part.

Best travel products or systems

Winner: BabyBjörn Baby

Product: Carrier Harmony

“All BabyBjörn products have been developed with care and consideration to make daily life with babies and toddlers a little easier and a lot cosier…BabyBjörn feels very strongly that production should not occur at the expense of future generations, and are constantly working to minimise their carbon footprint on the planet from how their products are designed, to how they’re manufactured and shipped.”

First Runner Up: Venicci 

Product: Tinum Upline

Second Runner Up: BeSafe

Product: Stretch


Best brand

Winner: Stokke®

“Stokke’s focus has been purely on the premium children’s markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke’s mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Caring for children also means caring for the planet. So, it strives towards sustainable solutions – high-quality, durable materials, together with timeless design, ensure longevity to all our products.”

First Runner Up: Annabel Karmel

Second Runner Up: Scandibørn


Best baby skin range/product

Winner: Waterwipes 

Product: Baby Wipes

“WaterWipes® are purer than cotton wool and water but as convenient as a baby wipe. To make WaterWipes® we use as few ingredients as possible and a unique 7 stage water purification process that offers a deeper and more effective clean compared to standard tap water or boiled, cooled tap water. All WaterWipes® contain is 99.9% water and a drop of fruit extract which is a gentle skin conditioner.”

First Runner Up: Weleda

Product: Calendula Baby range

Second Runner Up: Waterful

Product: Baby Wipes

Best Online Community

Winner: Annabel Karmel

Product: Baby & Toddler Recipe App

“Annabel also supports parents via her #1 rated Baby & Toddler Recipe App, with over 300 expert recipes, as well as her Annabel Karmel’s NEW Digital Weaning Course which offers parents a step-by-step guide to weaning. With a career spanning over 30 years, bestselling author, food expert and parenting influencer, Annabel Karmel MBE, has pioneered the way that millions of families feed their little ones.”

First Runner Up: Just Chill Mama Ltd

Product: Just Chill Baby Sleep

Second Runner Up: Bloss

Product: Bloss


‘Can’t live without’ parenting product

Winner: Owlet Care

Product: Owlet Monitor Duo

“Owlet’s mission is to empower parents with the right information at the right time, to give them more peace of mind and help them find more joy in the journey of parenting. Owlet’s digital parenting platform aims to give parents real-time data and insights to help parents feel more calm and confident.”

First Runner Up:  Nuby

Product: RapidCool™ Portable Bottle Maker

Second Runner Up: Bibs

Product: Baby Bottle


Best Mealtime/Feeding Range or Product

Winner: Stokke

Product: Tripp Trapp chair

“Over the last four decades, more than 13 million children around the world have enjoyed their meals and grown up using the iconic Tripp Trapp® chair. Today, as then, the intelligent, adjustable design allows freedom of movement with both a depth- and height adjustable seat- and footplates.”

First Runner Up: Bugaboo

Product: Giraffe 5 in 1 Seat

Second Runner Up: Annabel Karmel

Product: Ready-to-go chilled meals

Best compact stroller

Winner: Bugaboo

Product: Butterfly

“We create extraordinary products and parenting solutions that make spending time together with your child exciting, memorable, and most importantly fun no matter where you go. Our sleek, purposeful designs make the complicated uncomplicated, so you can focus on those all important shared experiences as a family.”

First Runner Up: BABYZEN

Product: YOYO2

Second Runner Up: Leclerc Baby

Product: Leclerc Baby


Best Toy

Winner: Tonies®

Product: Toniebox

“tonies® has taken the toy world by storm since their launch in 2016, developing over 600 different Tonies and selling more than 3.9m Tonieboxes and 47 million Tonies globally.”

First Runner Up: Lovevery

Product: Play Kits

Second Runner Up: Edx Education

Products: My Gears® Animal Gears Set 


Best maternity brand or product

Winner: bbhugme

Products: Pregnancy pillow

“With pain and discomfort (from lower back and pelvis) being the number one reason for sleep deprivation during pregnancy, the designers at bbhugme have created a pillow that is the perfect solution for pregnant women who can’t sleep or get comfortable.”

First Runner Up: Lansinoh 

Products: Ultimate Hospital Bag Essentials Kit

Second Runner Up:  Body Clock Health Care Ltd

Product: Elle TENS 2

Best children’s fashion brand

Winner: Grass & Air

“Our sustainable practices are transparent and can be viewed in detail in our first Impact Report which is accessible via our website and attached as evidence. Now firmly established as a go-to footwear brand for fashion conscious families, Grass&Air is proud to be on an authentic sustainability journey.”

First Runner Up: Blade & Rose

Second Runner Up: Hello Hossy

Thank you to all of our fantastic contestants and congratulations to our winners this year!



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