Monthly Parenting Magazine

Absolutely Mama Awards 2025


Nominee:
Annabel Karmel


Nominated for: Best mealtime range or product

Nutritious meals ready in minutes!

Annabel Karmel’s famous cookbook recipes have been enjoyed by toddlers and children all over the world for more than 30 years. Now, they can refuel on her trusted favourites in a flash with her award-winning Locked-In Goodness range.

Nourished with veggies, low in salt and packed with natural flavour, Annabel’s expert meals are the tastiest way towards their 5-a-day – just like homemade. What’s more, they are ready in under 5 minutes. No prep. No clean-up. Just delicious, balanced meals to fuel busy days of learning and play.

With household budgets tighter than ever, Annabel’s focus remains on supporting families with easy, balanced and affordable meals. The Locked-In Goodness range is cooked and frozen in the UK at the peak of freshness, offering families great value for money while still hitting the mark with high-quality, nutritious products, using only the best ingredients, including 100% British beef.

Only the best recipes, taste-tested by toddlers and children, make it into Annabel’s range. From Tasty Chicken Tikka with Fluffy Rice to Scrummy Cottage Pie and Spaghetti Bolognese, there’s plenty of variety for little taste explorers.

Ready in a flash, Annabel’s meals are the perfect freezer-filler for busy days. And they’ve just had a SWISH makeover, so they won’t be missed in the freezer aisle at leading supermarkets!

Discover the range in freezer aisles and online in nearly all major UK supermarkets, including Tesco, Sainsbury’s, Asda, Morrisons, Ocado and Iceland Food Warehouse.

annabelkarmel.com