Monthly Parenting Magazine
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egg®

Absolutely Mama Awards 2025


Nominee:
egg®


Nominated for: Best brand

The egg® brand has long stood as a symbol of luxury, innovation, and practicality in the baby travel system market. Designed to combine style and substance seamlessly, egg® strollers, such as the acclaimed egg3®, offer parents an elegant yet highly functional experience, ensuring comfort and ease for both baby and caregiver.

A core tenet of egg®’s philosophy is its strong commitment to supporting the high street. Unlike many competitors who sell exclusively online, egg® champions independent retailers, providing parents the chance to experience products firsthand, benefit from expert advice, and support local businesses. This dedication enriches the customer journey and plays a crucial role in sustaining vibrant high-street shopping.

More than just aesthetics, egg® products are built to last. Crafted with premium materials and engineered for durability, egg® strollers grow with families, adapting for multiple children and offering lasting quality that allows pieces to be passed down. This longevity transforms an egg® stroller from a purchase into a valuable investment in family comfort and convenience.

The brand’s ongoing evolution further distinguishes it. From trend-setting colourways like the iconic Mink egg3® to innovative accessories and expanding ranges such as the new eggloo Potty, egg® consistently anticipates and meets the needs of modern families. By marrying beauty, practicality, and a strong retail ethos, egg® is a deserving frontrunner for Best Brand 2025.

babystyle.co.uk