Nominee: Bugaboo

Bugaboo designs award-winning strollers and parenting solutions, supporting families in creating moments of fun and discovery at every step. After launching a stroller revolution 25 years ago, Bugaboo continues to innovate across its product range, including strollers, car seats, travel cots, and accessories.

Bugaboo is B Corp certified, having met the rigorous standards of social and environmental performance, accountability, and transparency set by B Lab™. Every product is designed to the highest standards of comfort, durability, and ease of use, enabling parents and children to enjoy everyday adventures together.

Since October 2024, Mubadala Capital has been the majority shareholder in Bugaboo, following its acquisition of the company from Bain Capital, which retains a minority share.

bugaboo.com