Mama Awards 2026

Nominee: Eyas London

Nominated For: Best travel products or systems

We are a Doctor-founded small business with the mission to close the gap in infant development. We feel passionately about starting a baby’s development right from the start with sustainable baby-centric products all of which are Paediatrician-endorsed. Our Award-Winning must have for every parent is ‘The Gallery’ a Montessori-inspired sensory toy designed for newborns and young babies. It is designed to be attached to the hood of a pram, placing high-contrast, black-and-white (or color) images directly within the baby’s line of sight, which is typically looking up at the pram roof.

Sensory Stimulation: It provides simple, bold, black-and-white patterns designed to provide optimal visual and sensory stimulation without overstimulating the baby.

Target Age: It is ideal for newborns up to 6 months old, with a “Gallery Colour” option suitable for babies from around 8 weeks old as their color vision develops.

Design & Safety: Co-designed with a Montessori-accredited physician and a Consultant Ophthalmologist. It is 100% safety-accredited and VOC-free.

Compatibility: The Gallery uses a universal clip, making it compatible with all pram brands.

Sustainability & Purpose: The product is created by a London-based, doctor-founded business that focuses on sustainable materials (using natural jute packaging) and donates 5% of profits to the “For Baby’s Sake” charity. It is designed to be a safer, more engaging alternative to hanging toys, helping to keep babies entertained while encouraging cognitive development during walks.

Enhances sensory and cognitive development.

Scientifically proven stimulation: Medical research shows simple, bold patterns ensure optimal stimulation

Montessori design: Co-designed with Montessori accredited physician

“Like little birds getting ready for the world, we want babies to have every possibility to reach their learning potential.” 

@eyaslondon

eyaslondon.com

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