Nominee: Kidswear Collective

Kidswear Collective is an online store selling pre-loved and past season designer fashion for babies and children aged 0 – 14 years, where items are sold at up to 80% off their original retail price. The cost of living crisis, combined with an increased focus around sustainability, means that parents and gift givers are looking for affordable, planet-friendly alternatives when it comes to shopping for babies and children online. Choice is key. We have over 750 different brands to choose from including Ralph Lauren, Burberry, Stella McCartney and Mini Rodini, with over 75 brand partners giving us their past season collections to sell on their behalf. There are 20,000 products listed on the website at any one time, with new products added daily. The website addresses our urgent need to reduce waste in the fashion industry, but also makes available designer pieces at affordable prices. Our mission is to change the perception of what pre-loved fashion looks like, extend the lifecycle of baby & kids clothes, and to deliver a luxury experience to the customer. As well as selling online, Kidswear Collective also has concessions in Selfridges, John Lewis, Peter Jones and Fenwick stores, for customers preferring an in-store shopping experience.

kidswearcollective.com