Mama Awards 2026

Nominee: Kit & Kin

Nominated For: Most eco-friendly brand

Kit & Kin is the planet-conscious lifestyle brand for families, dedicated to protecting your world. Co-founders Spice Girl Emma Bunton and product development expert Christopher Money were inspired by their struggle to find effective products that didn’t irritate their children’s skin, and so Kit & Kin was born. Our promise is simple – to protect families, now and for the future – and we’re proud to provide a range of home, baby and body products that are kinder to families and more mindful of the planet.

Winners of 100+ industry awards, we offer hypoallergenic nappies & wipes, certified natural skincare, organic cotton babywear as well as a plant-based, non-toxic household cleaning range, which uses a refill model to reduce plastic usage. We’ve also recently launched 100% recycled toilet roll which is sourced and made in the UK. Everything we do, we do with the planet in mind: we use as many plant-based materials & ingredients as possible with reusable or recyclable packaging, and produce locally where we can, always aiming to minimise our environmental impact.

As a certified B Corp, we believe in using business as a force for good and we’re committed to caring for people and the planet. Every product sold helps support our mission to give back to local and global communities – we work in partnership with the World Land Trust to clean up rivers and oceans, and protect acres of precious rainforest for generations to come. Thanks to our customers:

– We’ve supported the removal of 43 metric tonnes of plastic waste (equivalent to 2 million plastic bottles) from rivers in Guatemala.

– We’ve protected 5,313 acres of rainforest (equivalent to the area of 85,008 tennis courts).

We know that parents are looking for products that align with their values without adding complexity to their lives. By combining award-winning performance, planet-conscious materials and beautifully considered design, our products offer a simple solution – and one that helps support families and the world their children are growing up in.

kitandkin.com

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