Mama Awards 2026

Nominee: Little Brushies

Nominated For: 'Can't live without' parenting product

Brushi Bear™ by Little Brushies is redefining early-years oral care, turning one of parenting’s most challenging daily routines into a moment of confidence, connection and clinical reassurance. Designed specifically for 0-3 year olds, Brushi Bear™ is the first patent-pending,double-sided electric toothbrush of its kind.

Created by practising dentist-mothers, it addresses a critical gap in the market – tooth decay is the leading cause of childhood hospital admissions, affecting 530 million children worldwide. Brushi Bear™ is here to save the day, protecting precious little ones fromunnecessary pain and suffering.

Each Brushi Bear™ Starter Pack (£69.50) comes with two double-sided brush heads. The silicone brush head has been specifically designed to soothe teething gums, bringing much-needed relief for parent and child, whilst offering the perfect introduction to brushing.

As teeth emerge, the innovative double-sided bristle brush head cleans upper and lower teeth simultaneously, maintaining effective plaque removal even when little ones bite down – a frequent hurdle during early brushing. Gentle sonic pulsations ensure a thorough clean while remaining kind to delicate gums.

Brushi Bear™ grows with your child thanks to its dual-mode technology. Mellow Mode introduces brushing through soothing vibrations ideal for teething babies, while Mighty Mode provides a deeper clean for toddlers with established teeth, proven to outperform manual brushing. This adaptability helps families build healthy habits from the very start.

The Brushi Bear™ ergonomic handle supports developing motor skills, while a built-in two-minute nursery rhyme, light-up progress indicators and playful bear design transform brushing into a positive, stress-free routine.

Made from medical-grade, BPA-free materials, Brushi Bear™ features replaceable heads, a rechargeable battery and zero-plastic packaging – reassuring parents who value both wellbeing and the planet.More than a toothbrush, Brushi Bear™ is an essential parenting ally – protecting tiny smiles and helping establish lifelong oral health habits from the start.

littlebrushies.com

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