Monthly Parenting Magazine
READING

Lovevery

Absolutely Mama Awards 2025


Nominee:
Lovevery


Nominated for: Best for early years

Research shows that children’s brains flourish with real-life, sensory-rich play experiences, but these enriching moments don’t just happen by chance; they need to be thoughtfully created. Early development moves fast, and it can be tough for parents to keep up and know exactly how to support their child’s evolving learning needs.

Lovevery’s comprehensive early learning system is designed to empower families with stage-based play essentials, backed by the latest neuroscience, alongside expert guidance tailored for parents. The Play Kits program makes cutting-edge brain science accessible, practical, and relevant, helping parents feel confident they’re giving their child the very best start in life.

Crafted by a dedicated team of specialists, academics, and child development experts, Lovevery combines the principles of neuroscience and Montessori to deliver best-in-class playthings and learning tools. Delivered every 2–3 months, the Play Kits align perfectly with critical developmental windows from newborn through 36 months.

Each Play Kit includes carefully selected toys and books designed to deepen a child’s skills, from language and motor development to social-emotional learning. Alongside these, parents receive a detailed Play Guide filled with developmental insights, expert tips, engaging at-home activities, and access to the supportive Lovevery App.

More than just a collection of toys, Lovevery’s Play Kits offer a complete resource for both parent and child. Subscribers enjoy free access to the Lovevery App, which provides on-demand developmental support, week-by-week guidance, answers to parents’ top questions, and creative play ideas that grow with the child, making parenting easier and more joyful.

With Lovevery, every stage is a stepping stone toward a brighter, more confident future for children and their families.

lovevery.co.uk