“Practical doesn’t have to be boring.”
Mabel & Fox is a female-owned, family-run business started by owner Leanne Birkett while on maternity leave with her daughter Mabel, to avoid the dreaded daily commute into London.
When the business began, the goal was simple: to produce changing essentials in unique prints not available on the High Street, breaking the mould that practical has to be boring. Many hours were spent handcrafting the collection until the move was made to have mats manufactured by a UK supplier, freeing up time to run and grow the business.
To continue growing, Mabel & Fox began stocking a range of other brands that complement their collection. The team is very particular about who and what they stock to ensure customers have an amazing product range to choose from, all of which get the thumbs-up of approval from the children in their family first. They are proud official stockists of well-known brands such as Liewood, Konges Sløjd, Banwood, Little Dutch, Mamas & Papas, Jollein, and many more.
Over the years, the dedicated team has worked incredibly hard to help reach business goals, reflected in the awards they have won, the community of incredible parents they have built, and their growing social media presence.
