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Mindset, Mimi & Me

Absolutely Mama Awards 2025


Nominee:
Mindset, Mimi & Me


Nominated for: Best investment

Mindset & Us – Emotional Strength, Made Simple

Over 1.4 million children in the UK are estimated to have a probable mental health condition (NHS Digital, 2023), and half of all mental health challenges begin by age 14 (WHO, 2021). Yet most parents are left guessing how to teach emotional resilience because they were not taught it themselves.

That is where Mindset & Us comes in.

Created by mum, coach, and mindset expert Shilpa Jamieson, founder of Mindset, Mimi & Me, Mindset & Us is the only membership that helps primary-aged children and their parents build emotional strength together.

Parents receive expert-led support to raise their kids with more calm, confidence, and connection. Children explore playful, science-backed interactive books with their parents, learning powerful concepts like emotions, confidence, self-worth, and the mind-body connection through stories and neuroscience in just 10 minutes a week.

While most parenting resources focus only on the adult, Mindset & Us equips the whole family with a shared toolkit and language for emotional well-being designed for everyday moments.

Early investment in mental health is one of the most powerful choices a parent can make. Mindset & Us makes that investment joyful, practical, and lasting.

mindsetmimiandme.com/what-we-offer