Monthly Parenting Magazine

Absolutely Mama Awards 2025


Nominee:
Mum and You


Nominated for: Best brand

Mum & You – Created by Mums, Loved by Families

Mum & You is a team of mums who have experienced the challenges of early parenthood firsthand — sleepless nights, leaky nappies, and juggling everything at once. The brand understands how messy, beautiful, and overwhelming early parenthood can be, and aims to create products that genuinely help.

The products are made with parents in mind and babies at heart. From 100% plastic-free and biodegradable XL and bamboo wipes to eco-friendly nappies made with wood pulp, everything is designed to be gentle on little ones and kinder to the planet. Each product has been tested on the team’s own families first, ensuring effectiveness.

Mum & You is proud to be a brand that not only sells products but also supports mums by backing women in their supply chain, creating flexible work opportunities for parents, and using their platform to talk openly about the realities of motherhood.

The brand hopes to win this award because everything they do is grounded in real-life parenting. They care deeply about creating products that make a difference, not just on the changing table but in the bigger picture. Every wipe, every nappy, and every decision is made with care by mums themselves.

Thanks to supporters of a brand that believes being a mum is powerful and deserves to be supported every step of the way.

mumandyou.com