Najell is a Swedish brand based in Lund, founded in 2012 by Niklas and Freja Najafi Kristensen. The company focuses on designing innovative and practical products for modern urban families, aiming to make parenting easier, more flexible, and stylish. Najell’s philosophy is rooted in empowering parents to be “free as a parent,” to live life on their own terms. Through smart design and high-quality materials, Najell supports families in creating a parenting journey that fits their lifestyle without compromising on comfort, style, or safety.
The Najell Rise takes babywearing to the next level. With minimal settings yet maximum comfort, it has never been easier to get a baby into the perfect position every time. Whether facing the wearer, front facing, or on the back, users can effortlessly switch positions and carriers with no complicated setting changes. The magnetic fastening buckles allow users to safely buckle their baby using only one hand.
Rise has an innovative adjustable front panel. The simple and smooth slider system allows the width of the lower front panel to be changed, even when only one hand is free. This adjustment changes the baby’s sitting position, making forward facing easier and ensuring maximum comfort for everyone.
Rise is ergonomic and can be used from day one. To use it as a newborn baby carrier, the baby should be worn facing the adult. From around 5 months, or when the baby has good neck and upper body stability, front facing carrying can start. To carry forward facing, the easy sliders on the front panel should be adjusted accordingly for optimal positioning. Then the baby can be slid down slightly to allow a little more room. From 5 months, back carrying is also possible.
najell.com
