Monthly Parenting Magazine

Absolutely Mama Awards 2025


Nominee:
Najell


Nominated for: Best cot, crib or moses basket

Najell is a Swedish brand based in Lund, founded in 2012 by Niklas and Freja Najafi Kristensen. The company focuses on designing innovative and practical products for modern urban families, aiming to make parenting easier, more flexible, and stylish. Najell’s philosophy is rooted in empowering parents to be “free as a parent,” to live life on their own terms. Through smart design and high-quality materials, Najell supports families in creating a parenting journey that fits their lifestyle without compromising on comfort, style, or safety.

The baby nest that can transform into a carry cot and play mat. The SleepCarrier X is designed to give babies ultimate comfort and parents the freedom to live life on their terms. The SleepCarrier X has flexible but sturdy sides with a firm mattress. Its breathable structure provides comfort and shelter to the baby. The SleepCarrier X meets safety requirements and is approved for overnight sleep, meaning parents can rest easy. Whether for use at home or while travelling, it provides a safe space for the baby. SleepCarrier X is an on-the-go solution that can slot into all prams and fold down for travel. The handles allow parents to seamlessly move their baby from crib to pram without disturbing nap time. It is made from recycled and bio-based materials.

najell.com