Naty is a Swedish brand redefining hygiene care for babies and women, placing biobased innovation and certified skin safety at the centre of everything we do.
Founded in 1994 by a Swedish mother, Naty has spent three decades leading the shift away from fossil-based plastics and toward safer, plant-based materials in everyday hygiene care. Our nappies, wipes, pads, and tampons are made to the highest verified standards — free from harmful chemicals and certified by Oeko-Tex®, FSC®, Dermatest®, and TÜV Austria.
As a Certified B Corporation™, Naty meets rigorous standards for environmental and social responsibility, transparency, and accountability — formally recognising the way we have operated since the very beginning. Our mission is simple: make better care the easy choice for parents, babies, bodies, and the planet we share.
This year, we proudly enter BioEmbrace, the next generation of Naty’s original award-winning nappies. With reliable leak protection tested up to 100% leak-proof, BioEmbrace gives newborn families the comfort and confidence they deserve. It is also the only nappy certified 100% biobased on skin (topsheet, backsheet, cuffs, and ears) — meaning no fossil-based plastics where it matters most.
Designed for delicate newborn skin, BioEmbrace offers super-soft comfort, breathable plant-based materials, and certified safety against 1,000+ substances including PFAS, chlorine, parabens, and phthalates. Size 1 includes a gentle umbilical cord cut-out for early-days comfort. BioEmbrace is available in size 1-6.
With improved absorbency, stronger tabs, a wetness indicator, and soft Scandinavian design, BioEmbrace delivers true comfort, trusted protection, and biobased care — from day one.
Previously Eco by Naty — now simply Naty.
