Mama Awards 2026

Nominee: Nitty Gritty

Nominated For: 'Can't live without' parenting product

Nitty Gritty was launched by best friends Amanda and Gill, who wanted to bring the first-ever natural head lice products to the UK market.

Amanda and Gill went through years of head lice hell with their daughters constantly coming home with head lice and having to use nasty chemical treatments on them, treatments that didn’t even work. They knew there had to be a better way! So, they decided to develop their own more natural ‘solution’ to treating head lice, and soon after, the Nitty Gritty range was born.

It all started with their Nitty Gritty Aromatherapy Head Lice Solution, made from 100% natural essential oils. Shortly after, they introduced their Nitty Gritty Conditioning Defence Spray, which can be spritzed on the hair daily to keep head lice at bay. But the real breakthrough happened a few years later when they launched their innovative Nitty Gritty NitFree comb. Unlike any other product on the market, this incredible comb was engineered with micro-spiral teeth that not only remove the tiniest live head lice but also remove the live unhatched eggs, something no other product or treatment was able to do.

The Nitty Gritty comb can be used with regular hair conditioner and is designed to be used on all hair types. It is a one-time purchase which can be used on the entire family;from the youngest babies to elderly grandparents. It even has a Lifetime Guarantee on it, so you will always feel confident that you will never have to buy a replacement.

“We have put our hearts and souls into creating a brand that truly helps people and it is such a privilege to see how our comb has such a positive impact on people’s lives. Winning this award would help spread the word about our comb to countless other parents and would help us continue on our journey towards being recognised as the UK’s most loved, trusted and recommended head lice brand.”

nittygritty.co.uk

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