Mama Awards 2026

Nominee: Peachies

Nominated For: Best Brand

Peachies is a premium nappy range, redefining what parents should expect from an everyday essential.

Launched in 2023 by Rima Suppan and Morgan Mixon, Peachies was born out of a simple frustration: the nappy aisle had been stuck for decades between outdated big-box brands and joyless eco warriors, with no one designing for the realities of modern parenthood. So we built the alternative. We use highest-quality materials, best-in-class design, and a relentless focus on softness, fit, and absorbency — with extra-large leg cuffs to keep leaks where they belong, a higher back panel to put an end to the classic up-the-back situation, and an absorbent core that lets babies and parents sleep through. The result is a nappy parents don’t have to think about, so they can focus on the things that really matter.

The proof is in what parents tell us. In an independent study we prove that eight out of ten parents sleep longer, with families reporting more than eleven extra hours of sleep each month. Nine out of ten experienced fewer leaks and blowouts after switching. Ninety-eight percent recommend us to friends and family. We’re the only UK nappy rated 5-star across every category by Mother & Baby, awarded Gold for Best Overnight Nappies 2026 by Made for Mums, named #1 by The Positive Birth Company, certified B Corp, rated ‘Excellent’ on the skin by Dermatest, and trusted by over 50,000 families. We fundraise in support of Save the Children.

Every order comes with our Nappy Concierge — a service modelled on luxury hospitality, with real humans on WhatsApp 24/7, AI-powered sizing support, and fully flexible subscriptions. We treat parents as the protagonists. Because premium isn’t just what goes on your baby, It’s how the whole experience feels.

wearepeachies.com

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