Monthly Parenting Magazine
READING

PLUS-PLUS UK & IRELAND LTD

Absolutely Mama Awards 2025


Nominee:
PLUS-PLUS UK & IRELAND LTD


Nominated for: Best toy

Award-winning Plus-Plus is rooted in Danish quality and design. With a singular shape available in a world of colourful pieces, children can be inspired to create whatever their imagination desires in 2D and 3D, helping to develop fine motor skills, patience and dexterity through playing and learning to build.

Available in tubes, travel cases and themed playsets, Plus-Plus comes in regular for children aged 5 years and over, and BIG for children aged 1 year and over. The BIG pieces are chunky and tactile, designed for small hands to hold and begin learning through building. Children can choose to build specific characters, vehicles and animals with the assistance of guides or select colour palettes, giving them the opportunity to explore open-ended play patterns. Made from BPA, PVC and phthalate-free polyethylene in a 100% wind-powered factory, it is perfectly safe for little ones and can be washed in a dishwasher or washing machine to keep it hygienically clean.

plus-plus.com