PO.P (Polarn O. Pyret) is a sustainable Swedish kidswear brand with a strong heritage and clear mission: for every garment to be worn by three children or more. Since 1976, the brand has built a reputation for longevity and durability, designing high-quality kids’ clothes that stand the test of time and are made to be loved, worn, and passed on. As of 2024, 65% of PO.P’s outerwear is worn by at least three children, but this is only the beginning.
The brand’s commitment to sustainability starts from day one. PO.P prioritises ethical production and responsible sourcing throughout its supply chain and follows a timeless and functional design ethos, with unisex colours and prints that encourage hand-me-downs through family and friends, reducing waste and consumption.
PO.P’s clothes are thoughtfully designed with growing children in mind. From baby grows with double rows of poppers to adjustable waists and roll-down cuffs, every detail extends wearability and value. To extend product lifespan even further, the brand offers free repairs on outerwear, helping families get more from every garment, season after season.
With a mission rooted in circularity, PO.P empowers families to waste less, wear longer, and dress children for a brighter future.
polarnopyret.com
