Mama Awards 2026

Nominee: The Peaceful Sleep Company

Nominated For: Best for early years

Digital Prenatal Sleep Pack

The Peaceful Sleep Company is leading a new conversation in early years parenting – one that positions sleep preparation as essential, not optional.

Founded by certified holistic sleep coach Laura Halsey, the brand was built on a simple but often overlooked insight: while parents prepare for birth and feeding, very few are ever shown how baby sleep actually works – leaving many feeling overwhelmed from the start.

With over 70% of parents reporting significant sleep challenges in their baby’s first year, the need for a more proactive, supportive approach has never been clearer.

With a mission to make baby sleep feel easy, The Peaceful Sleep Company gives expectant parents the knowledge, confidence and practical tools they need before their baby arrives – supporting not just newborn sleep, but the foundations of healthy development across the early years.

At the centre of this approach is the Digital Prenatal Sleep Pack – the UK’s first on-demand programme dedicated entirely to baby sleep preparation. Designed for modern parents who want to feel informed and in control, it combines sleep science with simple, realistic strategies that evolve with a child’s development throughout the first year and beyond.

The brand’s modern, evidence-led approach has already led to features in Women’s Health and leading lifestyle publications, alongside partnerships with innovative baby brands such as Zello – signalling its growing position as a trusted voice in the parenting space.

By shifting the focus from reacting to sleep challenges to preparing for them, The Peaceful Sleep Company is redefining what it means to support families in the early years – with calm, clarity, and confidence from day one.

thepeacefulsleepcompany.co.uk

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