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The Strings Club/The Strings Club Franchise

Absolutely Mama Awards 2025


Nominee:
The Strings Club/The Strings Club Franchise


Nominated for: Best mum-led business

Having worked as a violin teacher for several years in London, Amy Cunningham founded The Strings Club in 2012 – a venture born from a deep passion for music and its benefits on children’s wellbeing. What began as a Holiday Camp for six children in North London has since evolved into a multi-award-winning childcare and music education company that has inspired almost half a million children. The catalyst? A simple question from a parent at the end of that first camp: “When is the next one?” The answer, as they say, is history.

The core of The Strings Club’s mission lies in addressing a pressing need faced by thousands of parents each year: finding high-quality, engaging childcare during school holidays. The brand has become a beacon of excellence, blending Ofsted-registered childcare with an unforgettable musical experience that helps children develop confidence, creativity, and a lifelong love of music.

As a mum-led business, the journey has not been without challenges – from scaling too quickly and facing financial struggles to battling postnatal blues while keeping the business going. However, resilience and passion have shaped The Strings Club into what it is today: a thriving, innovative company delivering 5-star, fun-packed Holiday Camps and popular Afterschool Clubs, alongside an exciting scale-up plan to launch in a new area every quarter.

Winning this award would be a testament to the power of perseverance and passion, and to the incredible impact The Strings Club has had on families across the UK. It would validate its mission, inspire more children to experience the joy of music, and empower the team to continue supporting families. Most importantly, it would celebrate the dedication of the team and the thousands of children who have been at the heart of The Strings Club from the very beginning.

thestringsclub.org