tonies® is the largest interactive audio platform for kids in the world! The Toniebox is a magical, musical storybox that brings their favourite characters to life, from breakfast until bedtime. Little listeners just pop a Tonie on top of the Toniebox for the stories and music to begin. Kids can tap, tilt and squeeze to control the songs and stories all on their own. There are over 150 Tonies to choose from.

tonies® also have a sleep collection which is perfect for settling babies, including lullabies and Nature Nap Sounds. The award-winning, intuitive audio system with its child-safe, wireless and screen-free approach is transforming the way in which young children independently play and learn.

tonies® has taken the toy world by storm since their launch in 2016, developing over 600 different Tonies and selling more than 3.9m Tonieboxes and 47 million Tonies globally. To date, every second child in Germany owns a Toniebox.* On Black Friday last year, tonies® was the third most searched for brand in its home country Germany, and sold out within hours in the UK.

The tonies® range includes matching padded headphones and clever storage solutions such as car organisers for your child’s Toniebox, Tonies and headphones. tonies® accessories also include colour-coordinated carrycases for their Tonies collection and a stylish range of bedroom shelving – in Cloud, Mountain and Rainbow designs – with ingenious magnetic strips to maximise Tonies storage on the top and underside of each shelf.

The latest NPD data for July 2022 has revealed tonies® to be the fastest growing preschool toy brand in the UK for 12M June 2022. Their iconic Toniebox ranks as the fastest growing toy in the overall UK market**, and is played with 148 times more than the average gifted toy***, making tonies® the perfect gift for Christmases and birthdays!

* Source, Appino Brand Tracking 2nd Quarter 2022 D/A/CH
**Source, NPD POS Retail Tracking Data data, 12ME June 2022 vs 21.
***tonies® DACH data 2022, Source, Attest Survey September 2022

Designed for children to replace bright and overstimulating screens, the Toniebox is a robust, softly padded musical storytelling box. Built to last, it can withstand the everyday drops and bumps of childhood play, providing years of entertainment and is the perfect toy to pass down to younger siblings and relatives. The Toniebox is available in six eye-catching colours to suit every taste and décor, coordinating perfectly with the headphone and carry case collections.

The Toniebox comes to life with the extensive range of accompanying hand painted figurines, known as Tonies (£14.99), which are simply placed on top of the Toniebox to play music, songs and educational content. The collection includes content for every age group, including early years favourites such as Peppa Pig, Paw Patrol and Thomas the Tank Engine, a large Disney collection including The Lion King, The Jungle Book, Frozen, The Little Mermaid, British story time favourites from Roald Dahl, Julia Donaldson, Enid Blyton and Michael Rosen, and educational content from National Geographic and Horrible Histories, to name just a few! The Tonies collection is regularly updated with new and exciting titles, so there’s always new content to enjoy, making Tonies the perfect gift-giving option for special occasions.

The Toniebox Starter Set (£79.99) includes a Toniebox and a Creative-Tonie to get you started on your magical tonies® adventure. The Creative-Tonie opens up a whole world of interactive creativity, including the ability to record your own content, such as a grandparent reading your child’s cherished bedtime story, or your child singing their favourite songs. Even more exciting is the huge, ever-growing library of free audio content that can be downloaded onto the Creative-Tonie in the members area on the tonies® website, including content from the UK’s leading educational platform Twinkl, sleep and mindfulness content from Moshi, and so much more.

tonies® has attracted a worldwide fanbase, with celebrity fans in the UK including Millie Mackintosh, Giovanna Fletcher, Martine McCutcheon, Cath Tyldesley and Helen George, to name just a few. Loved by the whole family, it’s easy to see why the Toniebox has developed a cult following since its launch…

The Toniebox is perfect for anytime of the day and for every family situation. Morning tiredness can be banished with uplifting songs, it can be played while baking in the kitchen, doing homework and even motivate children while tidying bedrooms! It can be used indoors or outside in the garden or park, it can be used as a disco box for kid’s parties, enjoyed in the car for long or short journeys and is the ideal toy to bring on holidays due to its compact design and travel-friendly accessories. Bath and bedtime routines are made easy with calming story, music and mindfulness content to unwind at the end of the day. The musical Toniebox is also a godsend for SEN children, helping to calm, relax and regain focus in stressful moments.

The Toniebox is not only great for enjoying with family members, but is perfect for independent play. The intuitive design allows young children to enjoy the Toniebox without help from caregivers, encouraging confidence and a sense of independence which can be applied to everyday life.

The robust tonies® range is the ideal choice for gift-givers, who are looking for a screen-free toy that encourages a love of reading, listening skills and passion for music.  With the extensive range of Tonies, there’s always a perfect gift option to light up every child’s face!  A gift that keeps on giving, it can be used extensively in everyday life and enjoyed for many years, making it great value for money.

tonies®