As the celebrated kids’ fashion trade show Pitti Bimbo returned to Florence we got the inside scoop on this year’s hottest brands
Words Helen Baron
Billie Blush
Fun but always feminine, the Billie Blush collection for SS17 features rainbow brights, flouncy skirts, flamingo prints and lots of sequins: in short, everything a little lady needs to feel like a technicolor princess.
Scotch & Soda
High sheen and metallic prints, romantic embroideries and ‘toxic colour contrasts’ made the forthcoming Scotch R’belle and Scotch Shrunk collections playfully eclectic – but always on the right side of chaotic.
Chloe
Chloe is renowned for its hip, feminine take on transatlantic bohemianism and the girls’ range for SS17 is no different, with fun, floaty hippy dresses and Seventies-referencing dungarees leading the style charge.
Il Gufo
The Italian luxury label’s SS17 collection is definitely something to look forward to, with a vibrant nature theme that takes in equatorial forests, tropical colours and wildlife across elegant, enchanting pieces for girls and boys alike.
Carrement Beau
The epitome of Gallic sophistication – but for kids – Carrement Beau’s SS17 offering understood the beauty of simplicity, with dresses for girls in demure dairy shades and slim trews and polos for boys in classic French blues.
Karl Kids
Kidswear with a high fashion edge, as befits the hallowed name on the label: street styles in monochrome and denim blue, enlivened and lightened by the presence of angular, playful print motifs.
