Most Eco-Friendly Brand
Absolutely Mama Awards 2023
Eeny Meeny is an online concept store for kids from 0 to 7 years old. The store launched six months ago with the ambition to impact positively childhood and help their customers – with their products – to create new happy memories.
They carefully curate unique brands with a strong identity, clear sustainable commitments and beautiful distinctive (sometimes quirky) designs. Eeny Meeny partners exclusively with brands that the founder, Clo, would use for her children.
85% of Eeny Meeny’s selection is made up of UK and European brands producing locally and/or with very strong commitments towards the communities they are working with.
The brands are responsibly sourcing their raw materials and using only the best quality – it is part of Eeny Meeny’s non-compromising values.
In their shop there’s a large selection of wooden, educational and pretend play toys. They also have a selection of kids essentials and kids room decor. A lot of their toys and accessories are timeless – with the hope that they will be passed from a child to another.
Additionally to this strong sourcing process, Eeny Meeny believes that every child should have the start in life they deserve. As such, 1% of their sales goes to charities supporting children and their families living in poverty in the UK. They are partnering for now with Little Village.
Finally, thorough all of their operations is embedded clear sustainable goals to be consistent with the brand’s values and Eeny Meeny’s purpose: packaging is made from recycled materials and is fully recyclable. They work only with couriers actively working at reducing their environmental impact.