Babywearing may be as old as mankind, but it has been at the core of BabyBjörn since 1973. The Swedish family-owned company has been pioneering closeness for 50 years by developing different types of baby carriers, for all families.
Always with safety and simplicity in focus. BabyBjörn offer carrying options suitable for different families and lifestyles. The design philosophy demands that a product will simplify everyday life and be durable, this results in baby carriers which are often handed down and used by many babies.
The product development team includes babies, medical experts and independent test institutes. It is a long process involving hundreds of different families giving their input and opinion on the products.
“We treasure the confidence parents all around the world show us by using our baby carriers. It makes us even more motivated to find new innovative solutions that can simplify family life. Closeness between babies and parents is essential, and we are convinced that baby carriers can help strengthening that bond, it is an honour to be part of this journey’.” says Stina Westerstad, CEO of BabyBjörn.
babybjorn.co.uk