Most Eco-Friendly Brand
Absolutely Mama Awards 2023
Grass & Air wants to go with families on every adventure. They are the go-to kids footwear, clothing and accessory brand to be ready for anything. Presenting playing outside in new and different ways, with products and designs inspired by the ever-shifting influences on modern family life.
Through their Joyful Sustainability initiative, the brand partners with The Circular Textiles Foundation to ensure they design for circularity, they offer customers a takeback scheme through their Reskinned portal. They have reinvented the traditional image of an outdoor brand with unexpected creative, edgy styling and passion for modernity.
Grass & Air’s Adventure Crew is the hub for their community happenings and they foster a sense of belonging through localised activities. Their new partnership with Manchester-based charity Wood Street Mission will see them deliver a unique ‘Childhood Experience’ for families who utilise their services.
They’ve enlisted The Conker Crew to provide them with a morning of activities, aimed at EYFS aged children who may never have connected with the outdoors in this way. Their Childhood Experience will be powered by their brand team and product donations.
Their new colour-changing sandals will be joining little feet on more adventures this summer. Just add water to see the white sun design transform into a multi-coloured pattern while the grippy rubber sole offers good foot support and can be worn in water or on land.
When paired with their co-ordinating Sun+Swim collection as seen in The Mirror, The Express and Hello, kids are equipped for whatever the summer throws at them.
The brand’s colour-changing wellies continue to prove themselves as a retailers must-have, with forthcoming launches scheduled in Sainsburys and The White Company demonstrating the diversity of our brand appeal. Strong performance on B2B Marketplaces drives growth across Europe and the US with sales on Faire alone expected to surpass £150k in 2023.