Carly started her career in womenswear, but swapped handbags for highchairs seven years ago when she became the editor at alexandalexa.com. Since then she has worked with dozens of independent children’s brands on their editorial and is big on supporting small mama-run businesses.
Jess is the real life Mama behind the Squares for Absolutely Mama. She has worked in media for 15 years and is now Mama to Ana, 2 and Leon, 7 months. You may also spot her at events and reviewing products for the magazine.
Helen was the founding editor of Mama back in 2016 and is now our Features Editor. She continues to work in content creation for kidswear brands alongside writing and looking after her little ones. Helen is Mama to Clem, 5 and Rei, 3.
Navinder has worked in luxury media for over 12 years and has joined Mama to look after Brand Partnerships across the Mama brand. Navinder is Mama to Anais (5) and Sahib (2).
Pawel is responsible for making Absolutely Mama look beautiful each month. He has worked on Mama since it was first conceived and is the creative mind behind the brand. He is Papa to Adam, 2, and newborn Ola.
Leah has been part of the family since we were very first established back in 2010 and works hard creating partnerships with many fabulous brands. Leah is mama to Noah, 9 and Josh, 4.