Monthly Parenting Magazine

Natural Baby Shower

Absolutely Mama Awards 2024

Natural Baby Shower

Nominated for: Best online retailer

Natural Baby Shower

It started from one Mum’s passion for parenting, the environment, and a desire to make shopping for a little one, simple. What started from the kitchen table in 2007, Natural Baby Shower has now grown into a leading independent retailer – loved and trusted by families across the country… 

Natural Baby Shower is home to beautiful, eco-friendly parenting essentials that help bring up baby with a carbon footprint as small as their tiny feet. Their mission to provide natural and sustainable products that are best for baby, parent and the planet runs at the core of all business operations from materials used within products stocked, to fully recyclable packaging. It is their passion for the planet and commitment to provide only the best quality, sustainable and safest products on the market that makes them unique in the nursery industry. 

Operating both online and in-store, NBS opened their flagship store in Bagshot, UK in 2015. The two-storey showroom houses an array of parenting essentials, from pushchairs and car seats to clothes and nursery furniture. It’s the perfect hub to showcase and demo relevant brands, create engaging displays, provide an essential car-seat fitting service, and offer a premium shopping experience thanks to a team of friendly and experienced nursery specialists. 

Natural Baby Shower share the same philosophy as their customers, to invest in a high-quality product that is not only manufactured with a small carbon footprint but lasts a lifetime. That’s why they’ve championed numerous schemes, from pushchair valet services with Silver Cross, to Bags of Love donations with Merino Kids, ideally preventing throwaway culture adding to the growing global landfill crisis. The continued dedication to give back to the community has led them to partner with several charities, volunteer time and in-kind and monetary donations.