Monthly Parenting Magazine

Rachel Riley

Absolutely Mama Awards 2024

Rachel Riley

Nominated for: Best children's fashion brand

Rachel Riley

Rachel Riley is a multi-award female-owned British brand that has been dressing Royal babies and children for over 25 years. Rachel is a mother to three children, including her daughter Rose who works as part of her team today. The brand’s key values are quality, trust, reassurance, joy and optimism. The collections can be found worldwide in leading department stores, independent shops and childrenswear websites. 

Traditional craftsmanship and artisan techniques are used throughout, including hand embroidery, hand smocking and hand-worked intarsia for knitwear to create the finest and most comfortable clothes for babies and children. 

Rachel created her brand in 1998 when her children were young, making clothes for family and friends using her expertise in sewing, knitting and pattern cutting. With Rachel’s energy and determination, she grew the company from a mail order business to the globally recognised brand it is today. 

Rachel Riley grew up in London and has enjoyed a lifelong passion for the classic designs and style of the 50s & 60s and has collected vintage childrenswear for decades. These precious pieces have helped define the brand’s aesthetic: making heirloom keepsakes to be passed down to future generations. 

Everything is lovingly designed in the UK. All the prints are exclusive and are designed in-house and the footwear is produced in Rachel’s atelier in the Loire Valley, France. 

Rachel Riley is a creative brand embracing new ideas and opportunity with drive and ambition and leadership. Built on strong foundations adaptable and relevant for today, Rachel and her team are now dressing a second-generation of nostalgic customers. Rachel Riley continues to lead and inspire others, recognition is important to the team and encourages them to continue building the brand in the UK, the USA, UAE and on an international stage. The brand has collaborated with several well-known British and global brands like Dorchester Collection, Four Seasons, Eloise, Little Knights, Annabel Karmel, Clair de Lune and Smalls Merino teaming up to create exciting and innovative design-led products within the childrenswear sector.