Alex and Alexa is the leading global online kids fashion retailer, offering over 400 brands across fashion, sports and accessories, as well as toys, interiors and lifestyle products, for all kids aged 0 – 16 years.

They truly focus on letting kids be kids, with fun, functional and hard wearing collections from the coolest global brands. A pioneer of gender neutral clothing, they have brought great brands to customers worldwide, from the classic, wear forever names like Bonpoint and Stella McCartney Kids, to Scandi-cool brands such as Mini Rodini and The Animals Observatory, kids truly want to wear their clothes.

Alex and Alexa is a pioneer within kids fashion, where their fashion buyers have the experience and client knowledge to edit a product selection which results in the ultimate one-stop-shop for all customers. From their ever popular Holiday Shop, stocking exclusive collections from Sunuva, Vilebrequin and Molo, to their comprehensive Ski Shop featuring the largest collection of ski wear for children in the UK from cutting edge brands, including Perfect Moment, Poivre Blanc and Moon Boot to put-to-the-test technical outdoor brands like Kuling, Reima and Didriksons.

They pride themselves on driving gender neutral collections, steering away from the outdated belief of blue for boys and pink for girls, and have introduced fun and functional pieces that importantly, kids want to wear regardless of their sex.

Alex and Alexa