In 1993, a young lady called Karen, embarked on a BA Degree, as part of her course she was asked to create the marketing and design strategy for a viable business. Karen chose to create a strategy for the TENS market. Her theoretical creation was a TENS company dealing exclusively with ladies in labour. She called it, BabycareTENS – this was her baby!
Over 29 years later, her baby has grown into the world’s no.1 selling maternity TENS brand. Babycare TENS is still, as it was in the beginning, a small family-run business. We have managed to continue successfully trading by keeping our mums-to-be as our main focus. We aim to offer support during labour and beyond. We find great joy in the fact that we have been part of over 1 million birth stories, and we hope, that if we keep doing our job well, we will be part of another 1 million.
Elle TENS 2
The award-winning Elle TENS 2 has frequently been described as a lifesaver by our mums-to-be. This powerful digital birthing partner is recommended by midwives due to its ability to give pregnant women more control by easing labour pains through transcutaneous electrical nerve stimulation
allowing many mothers to have a drug-free birthing experience.
The Elle TENS 2 is equipt for use at birth, it features a powerful boost button and Optimax technology, giving an extra surge of pain-relieving power during labour! It also features a contraction timer, digital display and backlight to ensure a great user experience. The Elle TENS 2 can also be used to treat post labour as well as general pain making it very handy to have around.
Our Elle TENS 2 hosts cutting-edge technology but aside from all its features and benefits, the main reason mums-to-be should choose this machine is that it genuinely makes a difference. It changes birthing experiences, eases pre-labour anxieties, and is safe and effective. We often hear mothers say ‘I wish I knew about this machine when I was pregnant with my first child’.
We wish to build a future where those words are few and far in between and we believe winning an Absolutely Mama award would help us achieve this.
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