Childrensalon have now made it easier to shop the collections featured on their popular social media accounts

Words Miriam Carey

The world’s largest online retailer for children’s designer fashion, Childrensalon has just launched their new Instagram edit, so you can instantly shop the looks they put out on social media. The Instagram account has nearly half a million followers and is an adorable thread of sugar-sweet children in candy coloured outfits.

Picture fabulous boys in a fashion forward two-pieces; littles posing confidently in front of opulent backdrops; and stylish girls laughing in edgy Moschino suits are all great inspiration for mums shopping for occasionwear, and smart clothes for their little ones.

Now Childrensalon have now made it even easier to shop the collections featured on their social channels with a fully functioning portal that seamlessly connects the retailer’s Instagram account to the main site.

In a world where we all want things now, the brand aims to transform the shopping experience: follower can now buy the products featured on the much loved Instagram account in just two clicks, or taps. Just shop, click and add.

Seeing pieces modelled in a natural setting is helpful in terms of providing outfit inspiration, and we think it helps the online experience to see pieces in context, rather than just cut outs online. Closing the gap between social and shopping, it’s an interesting new development for the brand, which already pioneered online clothes retail for kids.

Founded in 1952 Childrensalon started by selling handmade, own-brand dresses and boy’s suits to a select local audience, but thanks to their insightful investment in the online experience, it’s now one of the biggest brands out there selling to mums and dads looking for formalwear.

You can always see the latest from labels like Burberry, Armani, Calvin Klein, Roberto Cavalli, Gucci and Kenzo Kids- and now you can shop them from Instagram – almost too easy!

Visit the Instagram Shop at childrensalon.com/instagram-shop and the Instagram page instagram.com/childrensalon

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