Best Brand: Mamas & Papas
Mamas & Papas began life over 35 years ago. In that time we like to think we’ve learnt a lot, and that our experiences inform everything we do.
Created by two parents who cared a lot, Luisa and David wanted the best for their new daughter. And because they couldn’t find it anywhere else, they decided to design it themselves. One big idea, one small shop and a second daughter later, and Mamas & Papas was born. From there we’ve grown.
Originally a pushchair brand, we soon added nursery interiors, furniture and clothing to our range, before expanding our stores around the UK and abroad. From locations as far and wide as Dubai and the Philippines, we’re finding new ways to connect with new families around the world. Informed by their own experiences, Luisa and David used their knowledge of parenting to create bespoke solutions for different families.
Here at Mamas & Papas, we believe that ‘no one gets parenting better’ and with a host of industry awards and thousands of happy parents to prove it, we’re solving the needs of new parents and babies with advice on everything from car seats to cot beds.
Our brand is built upon our diverse and inclusive community, award winning products and experiences for families.
We pride ourselves on creating reassuringly innovative products that make life easier for new parents and families. From pushchairs and nursery furniture, to highchairs, soft furnishings, baby clothing and a range of toys and gifts, we’re with parents from day one.
In addition to our amazing range of products, we also offer complimentary services to help families every step of the way. From Parents to Be events helping new parents understand what lies ahead and how to get prepared, to Personal Shopping (both in store and online), offering a one to one experience to help parents select essentials for their new arrival. We also offer an in-store car seat consultation service.
We are proud of our inclusive and diverse community of real parents in our Parent Approved Panel who road test products, share their experiences and support each other through the first 12 months of parenting.
In addition to the above, we pride ourselves on bringing together a community of parents and expectant parents across our social media channels. Demonstrating we always put families first, we share content to unite and inspire with real images from real families, to motivational quotes and our 3am club, designed to get parents talking during the middle of the night feeds.
We also welcome healthcare, fitness, wellbeing experts to share knowledge and inspiration to our followers, from Dame Jessica Ennis Hill talking about pre and postanatal fitness, to The Modern Midwife talking all things pregnancy and labour, to Izzy Judd sharing her mindfulness tips for families.
We are proud to be a family brand, the products we develop and the community we have built. Our own Mamas & Papas family of colleagues continue to share the passion to help parents in the next chapter of their lives. We are here for you.