We are a British brand with Registered IP across Europe. Our designs are not only beautiful and classic, but provide a solution for today’s time-strapped parents. Our babygrows are entirely free from fiddly poppers, buttons and zips. Instead, tiny magnetic fastenings are sewn inside 100% soft cotton jersey, leaving nothing but effortless style to wrap around a baby – in seconds.

Whether it’s 2am, you’re out and about or your tiny tot is an Olympic wriggler, speed and ease are essential for changing. The fastenings on our babygrows don’t break, wear out, fall off or get caught, like most conventional fastenings, ours are quick, simple, reliable and unbreakable. Magic! We are championing British innovation and helping parents everywhere. We have also been particularly popular with paediatricians, maternity nurses and grandparents. Our garments have been described as ‘gorgeous’ and ‘revolutionary’ by Tatler and Vogue. Our garments have been safety tested according to EU regulations and all our clothes are proudly made here in the UK.

Magnet Mouse