Monthly Parenting Magazine

Best ethically sourced retailer: Podernovo

Best ethically sourced retailer: Podernovo


Specialising in timeless, neutral styles, Podernovo Children’s Clothing has a selection of gorgeous baby and toddler clothes up for grabs. Their collection features comfortable loungewear sets and the cutest rompers – all in dreamy earthy tones and quality fabrics.

Podernovo Children’s Clothing is a small, family run business founded in 2020 by Amiee and Daniel, around the birth of their baby boy, Rafferty. After finding quality, neutral baby clothing hard to come by on the high street, Podernovo set about sourcing their own collection of quality children’s clothing to share with others. They have since built an aesthetically pleasing brand which oozes clean, minimalist charm and just love engaging with the customers to provide the best service possible and the amazing feedback it brings. The name, ‘Podernovo’, conjures special memories of Amiee and Daniel’s wedding – the perfect rustic muse for the brand. ‘Pod’ was also the nickname for their baby boy.

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