'Can't Live Without' Parenting Product: aden + anais' over-sized swaddle blankets
Parenthood is a blessing but can also be very overwhelming, which is why, since 2006, aden + anais® has brought the Australian legacy of cotton muslin to the forefront of modern baby care, creating products that are as versatile as they are beautiful and whose modern aesthetic and iconic prints are unique to the baby industry.
With over 25 million sold worldwide, their over-sized swaddle blankets are a must-have for any new parent.
The brand became a household name when baby Prince George was spotted leaving the hospital for the first time wrapped in the bird print swaddle from their Jungle Jam collection, and the term the ‘Prince George effect’ was coined as a result of the surge in interest in the brand following the young prince’s appearance. With its breathability, versatility and modern aesthetic, the aden + anais swaddle blanket instantly resonated with parents and care givers.
aden + anais was the first brand to launch extra-large, multi-use swaddle blankets measuring 120cm x 120cm. The generous size not only makes swaddling easier, but also means that it can also double up as a burp cloth, nursing cover, tummy time blanket, changing table cover and much more.
The signature cotton muslin, which is used throughout the range, is a wonder fabric is known for its breathability thanks to the open weave and lightweight fabric allows for airflow and reduces the risk of overheating. As a fabric, muslin is also very durable giving it the ability to withstand countless washes – a huge plus for parents! The delicate, yet durable weave of muslin evokes a stretchiness with a natural give, allowing the swaddle blanket to be tucked snugly around a baby, without being overly restrictive.