Monthly Parenting Magazine

‘Can’t Live Without’ Parenting P...

‘Can’t Live Without’ Parenting Product: The Parent and Baby Coach

Heidi Skudder

The Parent and Baby Coach was born out of my genuine love of being around babies and toddlers and I have not looked back since. When I moved to London in 2010 to complete my Masters degree in Business Psychology, I was faced with the decision of either starting a graduate role in a company in the city, or, using my previous childcare experience combined with my coaching and psychology background, to create a role that really encompassed everything that I was about.

I decided to brave it alone, and in 2011 I started a small baby sleep business, alongside regular baby massage classes, whilst continuing to provide overnight care as a night nanny for small babies. What was then “Tiny Tiptoes” soon then evolved and after only a year, I become The Parent and Baby Coach, and started to combine my coaching practice with sleep support to bring parents high quality baby sleep consultancy in and around London.

Fast forward a decade and I have helped over 2,000 families to date with sleep, feeding and behaviour. The Parent and Baby Coach now reaches parents as far a field as Zambia and the USA! I still work one to one with many parents, often over the phone or by visiting their homes, and I also have my online parenting courses which are giving parents the support and advice they need on key parenting areas such as sleep, feeding, toddler behaviour and potty training without even needing to leave their homes.

For those of you that have already worked with me or perhaps have followed me on Instagram, you will know that I have two little boys of my own – both of whom have suffered from reflux which meant that our sleep journey was less than straightforward! I am often asked whether I “practise what I preach” with my own children and I am very proud to say that they are indeed excellent sleepers with great appetites, further backing my theory that knowledge really is power when it comes to parenting. If you have the information you need from early on (which in the UK, we get so wrong), you really can slowly shape your little persons sleep without too much of a challenge.

Babies can sleep. Toddlers can eat well. The common parenting myths that children just don’t do these things are in my view, just not true! All children have the ability to sleep well – it is in fact a very natural physiological function, but sometimes they need a bit of help, much the same as you would receive some help with learning to use the potty, OR even with getting to grips with breastfeeding.

My biggest passion is baby sleep and the impact it has on marriage, mental health and general wellbeing is huge. With everything I have learnt over the last 18 years, my plan is to push for all parents to be given the key bits of information they need to start creating positive sleep patterns for their children from an early age. After all, a well rested, contented parent, means a calm, contented and growing baby.

Sarah Kate Photography Parent And Baby Coach