Monthly Parenting Magazine

Most eco-friendly brand: MORI


MORI is based in the UK and our sustainable and soft baby and childrens wear is designed in London and crafted in Turkey. Our main markets include the UK, US & EU, and we have a flagship brick and mortar store in south London. At MORI we create products that help to welcome a baby into the world and beyond. All our pieces are thoughtfully crafted using sustainably sourced fabrics and manufactured in trusted factories. With the product cycle being at the forefront of our minds our collections are also carefully crafted to be as gender neutral as possible so outfits can be passed down and worn over and over again. As a business we continually innovate with our fabrics and are striving to be as environmentally friendly as possible. Some of the favourite fabrics we use today are: Our signature fabric is a unique blend of 30% organic cotton & 70% bamboo. Recycled nylon – the only nylon we use TENCEL™ Lyocell – one of the most sustainable fabrics in the world Modal

Since 2015 we have been using the softest organic fabrics to craft the highest-quality products, which are made with the family’s wellbeing in mind. All our pieces are thoughtfully crafted using sustainably sourced fabrics and manufactured in trusted factories. As well as being kind to the planet, our fabrics are gentle on a little one’s delicate skin. At MORI, our customers can shop the best organically sourced clothing, accessories & homeware for newborn babies all the way up to 6 year olds. In addition to the online store which services customers worldwide, MORI also opened its first standalone store on Northcote Road in Battersea, London back in October 2019. The store provides a destination where customers can interact with the MORI product range and discover the science behind it. All whilst learning about the products, its softness & its sustainable production. Before COVID-19 struck the retail landscape, MORI were hosting 2-3 in-store events every month offering the local community access to expert advice and also a chance to meet with other parents who live in the area.

At MORI we pride ourselves on our sustainable values and innovative approaches. We wanted to ensure our clothing is kind to the planet & created using methods that are fair to those who make it. Therefore, we use a blend of natural fabrics that are durable with no harmful chemicals added. We also ensure to use trusted factories to make our products to ensure fair & safe working conditions. The environmental footprint of our signature fabric is also reduced by our use of viscose in the blend, which increases the durability of the fabric & therefore the life-time of our garments. While many clothing brands, especially those in the activewear industry, use additional chemicals to stabilise their bamboo-based fabrics, MORI has developed its signature fabric without additional chemicals added. Why we chose organic cotton: At MORI, we want to be kind to the world we live in & make our clothes with love. Not only is it softer than regular cotton, but organic cotton is also grown using methods that have a low environmental impact, without harmful chemicals, pesticides or fertilisers. The farmers, millers, cutters & makers we use to source it are all treated & paid fairly, working in safe conditions so they can support their families & communities. Why we use bamboo from viscose: Using closed-loop processes for our viscose, whereby no chemicals enter the waste stream, and sourcing from sustainable raw materials, our fabric is much less harmful to the planet than conventionally produced cotton or oil-based synthetics like polyester.

Download Mori Catalogue deck here


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