Monthly Parenting Magazine

Expired – WIN: A £150 VOUCHER TO SPEND ON GO...



The New Cub is the destination for non-toxic skin, hair & health care products for mother, baby & child.

About The New Cub

The unique online store was founded in June 2021 by new mother Kirsty White. After suffering from pregnancy induced skin issues in particular hyperpigmentation which led to her reading her skincare ingredient labels and realising a lot of the ingredients were not deemed safe for use during pregnancy. Kirsty spent a considerable amount of time searching online for non-toxic products that were safe to use during pregnancy and then again, once her daughter was born. Wanting to explore more of what was available than just the big name players in the industry, Kirsty discovered a number of independent brands created by parents such as Mini Bloom, Mum Bub Hub, Anne’s Apothecary, Bumpalicious and Avacare to name a few who specialise in science backed, family focused natural ingredients.

If you’re trying to conceive, currently pregnant, have little cubs or looking for a mother’s day gift at The New Cub you’re guaranteed to find products that meet your needs. From gentle, paraben and sulphate free shampoos and conditioners for all hair types (afro, wavy & straight) to natural massage oils containing organic ingredients like sunflower seed oil, calendula and roman chamomile.

To enter, please fill out the form below:

The New Cub have a trusted, fast growing community of mums from all over the world who value the knowledge and insights from The New Cub’s discussion topics on issues such as dry skin in babies, perineal care and c-section care. So, whether you are looking for products or advice for cradle cap, eczema prone skin or vegan products for both mother and baby they have you covered.

“At the heart of what we do is a passion to solve a problem for parents. We understand time is precious and our aim is to make parent’s lives easier by creating a trusted, knowledge source bringing together the best clean and gentle yet effective products to use in pre and post pregnancy and on little ones.”Kirsty White  (Founder)

The New Cub aims to spread awareness of how to care for skin during pregnancy. The skin is a barrier to the outside world and absorbs a lot of what we put on it, so it is important to be aware of the chemicals in our every day products but even more so when pregnant due to increased skin sensitivity and risk to fetal development.

There is an increased desire for non-toxic products and parents are more conscious about what they bring into their homes. We’ve seen the increased use of hand sanitisers but these can contain irritants to children’s skin and result in dryness. The New Cub sells brands such as Scrubbingtons that provide antibacterial protection but in a much more gentle way.


The New Cub are offering one lucky winner the chance to win £150 worth of products from over 45 non-toxic brands they have currently partnered with.

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Terms and Conditions

  • Must follow The New Cub on Instagram at @thenewcubco
  • The winner must be 18 and older and live in the UK.
  • There will be no cash or other alternative to the prize offered and prizes are not transferable.
  • Competition closes 05/04/2022 Entries after this date will not be counted.
  • The winner will be picked at random and notified by email within 7 days of closing.
  • Should the first winner not respond within 3 days, we reserve the right to pick a second winner.
  • Prize cannot be exchanged for anything else and is not in conjunction with any other offer.
  • Those linked to any of the companies involved with the promotion cannot take part.