Monthly Parenting Magazine

Best Brand: Annabel Karmel


With a career spanning over 30 years, bestselling author, food expert and parenting influencer, Annabel Karmel MBE, has pioneered the way that millions of families feed their little ones.

With 47 cookbooks under her apron, Annabel also provides simple solutions for busy days with nutritionally balanced, ready-made options – from Organic Baby Purees to tasty Chilled Toddler Meals and Frozen Kids Meals.

Annabel also supports parents via her #1 rated Baby & Toddler Recipe App, with over 300 expert recipes, as well as her Annabel Karmel’s NEW Digital Weaning Course which offers parents a step-by-step guide to weaning.

Annabel Karmel has become a mainstream expert brand with a strong presence within the UK’s largest food retailers. Whether parents have time to cook or need quick and balanced ready-to-go options for toddlers and kids, Annabel Karmel provides quality food solutions.

With strong social and digital engagement, supported by first-class expert content, Annabel Karmel has become a leading platform for household brands to engage with young families.

Annabel is the leading food and parenting influencer in the UK and AUS, has sold over 6 million books globally, and is the UK’s official No.1 children’s cookery author.

Annabel Karmel is the #1 trusted support for growing families empowering them to make good food choices through food education, support and recipe solutions. Her online platforms provide a safe and open place for millions of fellow parents to connect, learn and communicate.

Parents everywhere rely on the UK’s No. 1 feeding guru Annabel Karmel’s award-winning Baby & Toddler Recipe App. New and updated and filled with over 250 delicious, nutritious recipes, planners, shopping lists, and more, it’s the handiest of guides for easy mealtime inspiration, whether you’re cooking for baby, toddler or the whole family.

The app also regularly holds the no. 1 spot in the Food & Drink charts on the App Store, outselling the likes of Jamie Oliver! Annabel’s website has over 350k monthly unique users and 800K active AK Club members.  She has an Instagram following of 409k, Facebook following of 249k, and a weekly reach of 1.5 million on social media. Parents across the world turn to Annabel and her social media platforms for information, guidance, and connection.