Monthly Parenting Magazine

Best children’s fashion brand: Rachel Riley

Best children’s fashion brand: Rachel Riley


Rachel Riley is an award-winning British childrenswear brand with an international reputation for dressing Royal Babies’ and Children for over 25 years. Designed to bring fun and joy, we design, manufacture and sell children’s clothes, using traditional crafting techniques, including hand embroidery and smocking. We create and print designs onto the softest, finest fabrics in happy rainbow colours. The rapid growth in our websales over the past year have allowed us to add new categories to complement our clothing collections, including nursery accessories, baby bedding and bassinets, embroidered personalisation and monogramming, shoes, toys, art supplies, gift sets and much more.

Our classic style of luxury clothing, designed and made with love, care and attention, has made Rachel Riley a leading British childrenswear brand, enjoyed by the children of celebrities and frequently seen in the press. We design clothes that convey our values of quality, trust, reassurance, joy and optimism. Over the past year of uncertain times our customers have responded positively as we have seen sales spike for classic styles which are designed to be worn, loved, kept and cherished. We pride ourselves on creating heirloom keepsakes that represent the very essence of sustainability.

Many designs from our Heritage collection have been worn by Prince George. Recently there was significant international press when Princess Charlotte wore our floral dress for her 6th birthday photograph. Interest in Royal children and how they dress, as well as high-profile customers including Sarah Jessica Parker and David Beckham, have raised international awareness of our brand. We have showrooms in London and New York, and sell to over 100 stockists worldwide, including Harrods. The past year has seen fabulous new opportunities for our brand, and our creative and adaptive team have been working with determination and resourcefulness to bring the best offering of all things cute to bring joy to babies and children. Our loyal and new customers appreciate the one-stop shop of fun child-related products that we bring to them, making memories to cherish forever.

Rachel Riley is a creative brand embracing new ideas and opportunity with drive and ambition. Built on strong foundations and now able to dress a second-generation of nostalgic customers who wore our clothing when they themselves were children, we have received many wonderful accolades and inspire others. Recognition is important to our team and encourages us to continue building our brand in the UK and on an international stage.

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