Monthly Parenting Magazine

‘Can’t live without’ parenting p...

‘Can’t live without’ parenting product: aden + anais’ over-sized swaddle blankets


Established in 2006, aden + anais introduced the highly-versatile, extra-large muslin swaddle to the UK market, something which was commonly used by parents in founder Raegan Moya Jones’s native Australia, but a new concept in the UK. The brand became a household name in 2013 when our very own Prince George was photographed leaving St Mary’s hospital for the first time wrapped in the bird print swaddle from aden + anais’ jungle jam collection. Since then, the baby lifestyle brand has grown from strength to strength, expanding the collection with a range of muslin must-have essentials, including sleeping bags, dream blankets, burpy bibs and sleepsuits. The most recent addition to the range is the Playtime collection, which is a natural expansion for the brand, offering parents new ways to engage with their baby and watch them grow. The Playtime collection comprises a baby bonding playmat, 3-in-1 bouncer + rocker + seat and baby activity gym.

aden + anais’ over-sized swaddle blankets are a must-have for any new parent – in fact, over 25 million swaddles have been sold worldwide! What has made the aden + anais swaddles a ‘can’t live without parenting product’ is its combination of quality, style and versatility. Made using aden + anais’ signature cotton muslin, a wonder fabric which is known for its breathability thanks to its open weave, this lightweight fabric allows for airflow and reduces the risk of overheating. The swaddles are highly durable and can withstand countless washes – a huge plus for parents! The swaddles come in an array of stunning and unique designs, designed to appeal to today’s modern parenting aesthetic. A highly versatile product, the swaddles can be used in many different ways. First and foremost, it can be used to swaddle baby. The delicate, yet durable weave of muslin evokes a stretchiness with a natural give, allowing the swaddle to be tucked snugly around the baby, without being overly restrictive. Another use is as a burp cloth. With its generous size, the swaddle is great to have on hand for unexpected spills! It also works perfectly as a changing table cover, which can be used at home or even on the go as a makeshift table cover in public loos. The next use is as a nursing cover. Again, the generous size offers ample coverage to ensure mums can feed on the go in privacy and importantly, the open weave prevents baby from over-heating. Finally, the swaddle makes the perfect tummy time blanket as it’s big enough to accommodate exploratory rolls and is soft enough to comfort delicate skin. Whether parents use their muslin swaddle as a nursing cover, a burp cloth or to wrap your little one up so they feel safe and secure, it’s sure to provide maximum comfort while making parents lives a little easier.

Parenthood is a blessing but can also be very overwhelming, which is why since 2006, aden + anais® has brought the Australian legacy of cotton muslin to the forefront of modern baby care by creating products that are as versatile as they are beautiful. Never a brand to rest on its laurels, aden + anais consistently delivers every season, with new designs that are both stylish and practical, making it one of the leading baby lifestyle brands in the UK today.