Kidswear Collective is an online store which launched in October 2018 selling pre-loved designer fashion for children from birth to 14 years, where items are sold at up to 80% off their original retail price. The website addresses our urgent need to reduce waste in the fashion industry, but also makes available designer pieces at affordable prices. In addition to selling online, Kidswear Collective has a 44sq m concession in Selfridges Oxford Street as well as an edit on Selfridges.com, and recently opened pop-ups in Fenwick Brent Cross & Newcastle and Bentalls in Kingston. Up to 5% of all sales are donated to the NSPCC and what can’t be sold is donated to the family charity, Little Village.

Kidswear Collective is the brainchild of Shoshana Kazab, a veteran in the kidswear industry who is also the founder of Fuse Communications, which for the past 15 years has been the leading kids PR agency specialising in luxury fashion brands including Il Gufo, Marie-Chantal, Rachel Riley and the Harvey Nichols childrenswear concession. Kidswear Collective is passionate about extending the lifecycle of luxury clothes and offering a ‘first-hand’ experience to all its customers. Sustainability has never played more on our minds as it has now. Of the 80 billion pieces of clothing produced worldwide, it is estimated 75% of these will end up in landfill each year. And in Britain alone, we are expected to throw away 235 million items of clothing this year.

A popular has tag currently trending is #30wears, which encourages us to wear our garments at least 30 times. With a designer children’s piece, Kidswear Collective estimates that a garment is only worn on average five times – this means that there needs to be at least five additional owners of that garment to reach the minimum threshold of sustainability. There has never been a better – or more important time – to change the way we shop, but without having to compromise on quality. Kidswear Collective’s access to stock is unrivalled, with stock sourced from popular influencers, photoshoot samples and private sellers. Influencers include Laura Wills aka The Fashion Bug Blog, Mary McCartney, Hannah Strafford Taylor and more and the website stocks over 500 brands including Gucci, Burberry, Stella McCartney, Moncler and Dior. Every garment is inspected and authenticated before being professionally cleaned by sustainable dry cleaners, Oxwash. It is then photographed and store until sold and sent out in Kidswear Collective’s luxury recyclable signature packaging.

Kidswear Collective was one of the first pre-loved kidswear re-sellers to have launched and in just three years is has grown significantly both online and though its retail partners. It is passionate about changing the perception of pre-loved kids fashion and making designer kids fashion accessible to all. In terms of sustainability approximately, 7.5 million litres of water and 75,000 kilos of carbon emissions have so far been saved through shopping at Kidswear Collective.

www.kidswearcollective.com