Old favourites and bold new launches –
Discover the health and beauty cults for mama
HEALTH AND BEAUTY CULTS: OLD SCHOOL
Lipstick in Ruby Woo
Arguably, the most famous red lipstick of all time, MAC’s Ruby Woo has bluish undertones and serious staying power. Said to suit every skin colour and last all night long, this bold and super matte shade is the statement red enthusiasts swear by.
Advanced Night Repair
As one of the world’s most popular anti-ageing formulas, a bottle of Estée Lauder’s award-winning serum is purchased every 8.5 seconds. It was upgraded in 2013, when the consistency thinned a little and a few ingredients were added.
Creme de Corps
Creme de Corps has been around since the 70s and is often praised for its buttery texture and non-greasy feel. Although some bemoan its lack of scent, it is this very quality that has made it a highly successful unisex moisturiser.
This iconic tuberose scent has had a cult following since its release in 1948. Robert Piguet intended to create a disruptive, carnal fragrance. Judging by the lifelong fans it garnered (which include Madonna, Uma Thurman and Courtney Love) he most certainly succeeded.
Eight Hour Cream
This iconic product has spawned several offshoots including lip balm, sunscreen and body moisturiser but you can’t beat the original skin protectant
for all-round healing. Whether the problems are dryness, burns or chafing, this potent balm always seems to be produced from someone’s handbag.
Dramatically Different Moisturising Lotion+
Gentle, odourless and hydrating, this familiar little yellow bottle achieved cult status soon after its launch 32 years ago due to its effectiveness on all skin types, regardless of colour or condition. It has received a few upgrades recently, not least to the bottle which finally has a pump.
HEALTH AND BEAUTY CULTS: NEW WAVE
Flowerhead took Byredo founder Ben Gorham six years to complete and, once launched in 2014, it instantly became one of the Stockholm-based brand’s most sought-after scents. Inspired by the blooms in an Indian bride’s headdress, this modern tuberose, rose and jasmine concoction smells just like springtime.
Birkin Brown Matte Revolution Lipstick
British make-up artist Charlotte Tilbury’s sterling career backstage was brought into the spotlight when she launched her own range in 2013. Since then, the entire brand has gained a dedicated following; the Matte Revolution Lipsticks are now a celebrity staple.
No Foundation Foundation Serum
Perricone MD have long been associated with excellent and effective skincare; their No Makeup range which launched in 2015 is based around the same idea; the serum in particular provides coverage at the same time as firming and hydrating skin.
Dr Paw Paw
This brilliant balm has had a firm following Down Under for several years and now Britain is in on the action. The Aussie answer to Eight Hour Cream, Dr Paw Paw can be used as lip balm, relief for burns or even a salve for damaged hair.
It might sound counterintuitive but all skin, especially oily skin, benefits from oil treatments. Make-up artist Arabella Preston launched Votary last year at Liberty and the range immediately gained cult status for its natural ingredients, simple philosophy and excellent results.
Winner of InStyle’s Best Beauty Buys 2015, Tweezerman’s Slant Tweezer is a make-up bag essential from a company that has dominated beauty bags for the last 30 years. Traditionalists may prefer their classic Granite Sky colourway but we fall for Signature Red every time.