Spring is the perfect excuse to give your little one’s wardrobe a revamp. These are some of Absolutely Mama’s favourite brands
Words Helen Baron
The Animals Observatory
The new fashion brand from design talent Laia Aguilar (formerly of Bobo Choses) and entrepreneur Jan Andreu has launched. Channelling the ‘animal world’ as seen through a child’s eyes, the debut collection is inspired by the films of Jacques Tati and Aguilar’s own illustrations. Stunning!
Specialising in imaginative threads for happy legs, Braveling’s new Cheeky Grin tights have got us weak at the knees. Ideal for mischief-makers (who, me? It couldn’t be!) and gifting, they come beautifully packaged.
Girls Talk to Boys
The debut collection from Girls Talk to Boys has us pretty excited. Inspired by geometry and the constellations of the Milky Way, it embraces both flights of fancy and streamlined simplicity. Compatibility and layering are key, offering countless cool looks for busy mamas and their kiddos.
Striking a balance between nostalgic charm and contemporary minimalism, Fondly apparel is ethically and sustainably made as well as expertly designed. Every piece is lovingly hand-crafted from soft, natural fabrics – meaning the year-round collections are as friendly to the touch as they are pleasing to the eye.
April showers are no bad thing if you and your mini-me have matching raincoats to venture out in. These brightly coloured macs from French brand Petit Bateau are iconic – and they’re as practical as they are pretty. A mid-season must, they’re crafted from water-repellent canvas and have a hood to boot.