Monthly Parenting Magazine

Mama Fashion Notes: Bags and Swimsuits

Mama Fashion Notes: Bags and Swimsuits


Helen Baron rounds up the coolest pool slides and flattering summer dresses

Slim Fit


Boob Design is predicated on sustainability. Garments are made from 100% organic cotton and, in some cases, recycled materials. From stylish, slim-fitting body-con dresses to looser designs, pieces are built for all stages of motherhood, with smart double function for pregnancy and nursing.

Boob Design

Life in Colour


Think of Missoni and you think of ’70s bohemian-inspired glamour, iconic patterns of a striped, wavy and geometric bent and a fearless use of colour. The brand’s spirit is exemplified perfectly in the Mini Me collection for girls and in the zig-zag motif of our pick: the patchwork stripe dress. £750;


Grab Bag


It might look unassuming, but Joseph’s Sevres bag is the brand’s most coveted tote. Made from Italian leather and featuring a statement buckle, it offers a fresh take on the 2017 bucket bag. Pair up with androgynous separates and a linen sun dress. £476;




Chic French kids’ store Bonton has launched a Maxi Me collection for mother and daughter, comprised of 20 classic looks (think dungarees, frill blouses, white bohemian embroidered dresses and tops). Check them out online or at the new Westbourne Grove shop.


Belt Up


The Nina waist-belt swimsuit is at the top of our holiday wishlist. A cool pale blue in a flattering cut and more than a nod to retro styling. That’s a solid purchase in our book – and a snip at £165.

Solid and Striped as seen on Net-a-Porter

Eponine London



Eponine London was founded by designer Jet Shenkman in 2014 as a bespoke womenswear brand inspired by the elegant silhouettes of the ’50s and ’60s. Raised in the Netherlands, Jet came to London at the age of 21 to work in the Dutch Embassy before being transferred to Tokyo where she later worked as a personal stylist. After meeting her British husband, Greg, the two lived together in Hong Kong and started a family, before finally settling back in London in 2012.


Worn by the likes of Kate Middleton and Dame Helen Mirren, each season the brand’s bespoke collection is conceived in carefully chosen couture fabrics in a variety of textures. In recent years, the collections have included capsule styles crafted from textiles sourced from Asia, including Japanese kimonos and hand-crafted fabrics from antique shops in the north of Thailand, all in Eponine’s signature classically-inspired silhouettes.

The latest collection looks to Russia and the Ukraine for inspiration. The result is intricately formulated designs featuring bold colours and elaborate embroidery. For a laidback summer look, counter the brand’s girly charm with a straw tote and a pair of leather gladiator sandals.

Eponine London


  1. Natalia

    24 July

    I badly need these tips! From one momma to another, thank you for making us beautiful with your styling recommendation. By the way, I hope you’ll also feature my favorite basket bags.

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