Monthly Parenting Magazine

Mama Style Notes for July


Helen Baron selects the styles, looks and launches that make summer sizzle

Double Trouble


•Noé & Zoë•

We love this Berlin brand’s take on mini-me dressing – characterised by complementary (rather than always identical) pieces and unashamedly unafraid of colour, contrast and creativity. Small wonder their collections are developing a cult following across the globe.

Noé & Zoë

Nice Overall


•Little Yellow•

This London-based maternity brand chooses to see pregnancy as an adventure – and it shows in their designs, which are conceived for practicality as well as style. We love the Lindsay dungaree in black, with easy breastfeeding access and adjustable straps for comfort. £79;

Little Yellow

Floral Style

London Tea Dress Company

•London Tea Dress Company•

We love the latest collection from the London Tea Dress Company for its fun floral and flirty patterns – and the effortless day-to-evening silhouettes. Lizzie Dress, £185;

London Tea Dress Company

Show Stopper



Fashion festival Pure London this month launches a new event showcasing the best in children’s and maternity style, PURE KID. The show will feature runway shows and stands from the best brands in the business – such as Sugarhill Brighton (pictured). Check the website for details.

Pure Kids

Happy Feet



During pregnancy, every part of your body needs TLC – but your feet should be high among your priorities. Go for something podiatrist-approved and flexible to your changing form – like these Hurricane XLT2 sandals. £55;


Brand Focus: Ottod’ame



Founded in Florence in 2013 by Italian designer Silvia Mazzoli, ottod’Ame is the chic Italian brand catching everyone’s eye. Mazzoli has since shared her vision with eight women and between them, they aim to create two different collections each year.


ottod’Ame’s new SS18 collection is once again pushing the boundaries while maintaining its core appeal: chic, practical Italian clothing that embodies and empowers the wearer. SS18 is all about the nomadic woman, taking inspiration from everywhere, from the fluidity of Texan style to the simplicity of the East. The results are certainly eye-catching. Despite its status as a global influencer, ottod’Ame has managed to bring each of its carefully curated and beautifully made pieces back to the effortless chic for which Europe is famous.

Fabrics and patterns combine to produce comfortable, stylish clothing that blur the lines between masculinity and femininity.


All items are designed and crafted in Italy, and ottod’Ame oversees production of the garments in Tuscany. This means that every step in the process is characterised by the personal touch.