Watch a new charity film co-directed by Liv Tyler, in support of US charity Every Mother Counts
Words Holly Kirkwood
Launching today, short film ‘Mama Said,’ is a celebration of motherhood which has been co-directed, and stars, Liv Tyler.
Liv says she and Paola Kudacki set out to create a film that embodies the joys and optimism of motherhood, with a nod to the loving influence mothers have on their children – the film has been made for a Gap campaign in support of Every Mother Counts.
“I often think of the things my grandmother and my mother have been telling me my whole life,” Liv says. “Remembering what your ‘mama said’ as a child and growing up is very important. I often try to think of things that I can say to my children in a way that they can hear me the same way I heard my mom.”
Set to Jurnee Smollet-Bell singing “Let Your Love Flow” by the Bellamy Brothers, the film depicts the mothers enjoying intimate, candid moments with their children playing, dancing and bonding. The cast’s children are dressed in babyGap and GapKids, showcasing Gap essentials for SS17.
The ‘Mama Said’ cast includes Liv Tyler with her son Sailor and daughter Lula, Model Coco Rocha with daughter Ioni, Candice Swanepoel with son Anacã, and artist and photographer Ali Bird and wife Cass Bird with son Leo and daughter Mae.
“Motherhood unites women across all walks of life and invokes feelings of love and strength in both children and adults. We are proud of this celebration of motherhood and our partnership with Every Mother Counts, bringing support to mothers around the globe,” said Craig Brommers, chief marketing officer for Gap.
Every Mother Counts is dedicated to making pregnancy and childbirth safer for mothers everywhere, providing $4 million in grants since 2012 focused on improving access to essential maternity care.
Read more news and features at www.absolutely-mama.co.uk